Over a 20-month period I was accountable for all size? brand communications and Marketing activations. During this time, I helped the brand achieve unparalleled year-on-year growth and was directly responsible for delivering a number of unique, high-budget and commercially successful on and offline campaigns, projects and consumer experiences, including:• Launch and expansion of the size? brand to new consumer bases in new international territories • Introduction of size?access - size?’s top-tier consumer membership program • Launch of the size?sessions festival - an industry first celebration of music and streetwear cultureAdditionally, I introduced a number of planning and development procedures that were subsequently rolled-out across other departments and brands within the JD Group, including: • Standardisation of internal processes & documents across Marketing and Creative planning• Introduction and implementation of brand guidelines• Employee / team personnel structures and development

As the size? Marketing team grew, so did my role within it. Initially I predominantly focusing on Retail Marketing, but the development of the size? brand allowed me to progress and learn other aspects of campaign management and digital marketing, including; • Overseeing a branded portfolio of +60 brands, including NIKE, adidas, PUMA, Carhartt, Converse, The North Face, New Balance, Reebok & Stussy• Attending strategy meetings to obtain key objectives and requirements for marketing campaigns 
• Creating and implementing strategic campaigns in-line with objectives and requirements to support a portfolio of +30 pan-European stores and websites on a local, national & international scale• Managing store POS roll-outs and branded installations • Briefing and signing-off creative from internal and external design teams and creative agencies• Establishing and updating planning processes and calendars • Social media talent / influencer management• Managing annual and campaign specific budgets • Identifying and exploring new promotional activities• Event management • Reporting to senior management and directors • Liaising and building relationships both internally and externally, including local authorities, press relations, talent / influencers, creative & media agencies, and print organisations• People management and development

For eight years I was accountable for the development & expansion of the size?, Footpatrol and HIP retail estate. Within the role I was responsible for driving innovation and design excellence across all size?, Footpatrol and HIP retail projects, through the opening of new stores or updating and maintaining existing stores to align with each brand’s modern retail design and brand concepts. Responsibilities included: • End-to-end project management and coordination• Identifying, briefing and liaising with internal and external retail designers and design agencies• Coordinating and chairing meetings with senior directors and other key internal cross-department members• Checking and signing-off technical design and engineering drawings • Highlighting, researching and developing new furniture & visual merchandising solutions• Investigating new materials and finishes to help reduce costs and environmental impacts• Identifying, researching and implementing new technological advances into retail environments• Budget management and accounting• Acting as brand guardian, managing the seamless collaboration of all relevant parties to ensure brand guidelines were adhered to in-order to achieve agreed KPIs and targets• Regularly travelling across Europe to conduct visits and compile reports at new and existing locations in order to identify growth opportunities

I joined size?’s Marketing team after 5 years working in the Retail team as a Store Manager. When I moved over to Marketing, the team consisted of just two members. I was responsible for establishing processes and procedures that have enabled the team to grow to its current day roster of 30+ direct members of staff.

Duties included staff recruitment, training and development to help staff remain focused on delivering a high- level of customer service in order to meet sales focused targets and Key Performance Indicators. I was also responsible for highlighting promotional opportunities to help increase the awareness of the store on a local- level.