Tom Upson Email & Phone Number

Perth, Western Australia, Australia

As a part of the leadership team, I'll be spearheading strategic international and domestic marketing initiatives, driving aviation route development, and providing key insights into the aviation landscape.Key Focus Areas:Leading and managing the Markets and Aviation branch.Crafting and executing integrated marketing and aviation strategies.Building strategic partnerships to drive tourism growth.Providing valuable insights on aviation and infrastructure development.

Perth, Australia

• Develop and deliver Tourism WA's marketing and partnership activities in key Western Hemisphere markets, aligned with Tourism WA objectives and the Marketing and Partnerships Strategy.• Contribute to the development of strategies and plans.• Prioritise target audiences within the Western Hemisphere International markets, according to in-market insights and share this information with the Insights and Planning team.• Influence and collaborate with other government agencies to further the activities of the Western Hemisphere markets.• Applies conceptual and critical thinking skills to analyse and resolve complex issues to achieve strategic objectives and identify new opportunities for business and economic development.• Delivers project outcomes by identifying timeframes, resources and managing risks, potentially across a number of concurrent projects.• Identifies initiates, builds and manages productive and effective relationships and partnerships with stakeholders.• Lead teams through empowering and encouraging them to take responsibility and achieve resultsApproaches negotiations with a strong grasp of key issues and strive to achieve an outcome that delivers benefits for both parties.

Perth, Western Australia, Australia

• Participate in the development of the marketing strategy for international markets.• Provide support to specified contracted in-market resources for marketing activities undertaken in identified markets.• Prime liaison point for International Markets of Singapore, Malaysia and Indonesia – for both internal and external stakeholders.• Participates in contract development and is responsible for contract management and administration to ensure successful service delivery.• Continuously reviews the provision of services and recommends improved efficiencies and improvements.• Provides market intelligence and advice to tourism operators wanting to market their products in the international markets and make operators aware of opportunities to participate in Tourism Western Australia campaigns.• Act as an intermediary between local industry operators and Tourism Western Australia’s contracted marketing resources in the international markets, including updating in-market contractors on WA industry operators and activities.• Develops and maintains commercial and strategic relationships with key operators, suppliers, airlines and Regional Tourism Organisations.• Works with relevant Inbound Tour Operators nationally to encourage the effective promotion of WA product.• Assists in identifying product needs of relevant markets and provide such information to the West Australian industry.

Manage the itineraries for visiting trade and journalists that visit Western Australia on behalf of Tourism Western Australia.• Manage the contractual obligations between Tourism WA and Famils contractors. • Advise contractors on Tourism WA business objectives and briefing them on service and contract requirements. • Manage and report on the Famils program and contracts including monitoring of performance and performance standards, KPI’s, business expenses and resolves disputes or complaints. • Ensure compliance of contractors with Tourism WA insurance, financial, duty of care, cultural sensitivity and other requirements. • Investigates and resolves issues relating to Famils initiatives. • Liaises with Tourism WA staff and overseas agents, Tourism Australia and other government agencies. • Host Famils visitors when required. • Approve invoices and arranges payment for goods and services provide under contractor arrangements. • Evaluate and review program effectiveness and all aspects of contract performance including client satisfaction and value for money. • Contributes to strategic, divisional and operational planning activities and provides strategic advice.

Perth, Australia

• Manage contractual obligations with tourism operators. Successfully negotiated/re-negotiated a large number of key accounts• Ensure compliance with WA Tourism Network and Tourism Council of WA accreditation• Manage, monitor and report on Best Of WA’s financial performance including KPI’s, sales and business expenses. • Liaising with Tourism Western Australia, WA Visitor Centre management and tourism operators with positive outcomes• Marketing including development of the company’s national brochure and website• Recruitment and development of staff• Maximising effectiveness of staff through support, training and mentorship• Representing the company at industry functions, presentations and meetings