Define and implement the product and GTM strategy of Codabox and FlowinTranslate product strategy into actionable chunks of value; implement with a cross-functional teamWork the entire value stream to make sure the product strategy & business requirements are clear to all stakeholdersPerform market scans for trends, competitors, new evolving customer needsPerform customer and partner interviews to understand their needs and problemsSet-up new partnerships with Banks and other data suppliersBuild business cases for new services and/or featuresLaunched the Flowin e-invoicing service in Belgium and neighboring countriesExtended the Codabox service to the SME market

Managing the sales and customer success activities for the Isabel Accountancy group, (ClearFacts, CodaBox, SignHere, Clearnox and DigiCrowd)Guiding the sales teams through the transition from start-up to scale-up and the integration in Isabel Group, while keeping the right focus towards the objectivesManaging a channel-mix of direct and indirect sales through partners.Realizing a breakthrough in the e-invoicing landscape based on the power of the accountantPart of the management team and reporting to the Managing Director.Reporting pipeline, forecast and actuals to the Isabel Group management and CEO. People management (team of 15)

End-to-end responsible for the Zoomit business within Isabel (IT Software factory, IT Operations, Customer services, Product, marketing and sales)Managing all the day-to-day operations of the Zoomit Business unit as an entity within a companyIncreasing the efficiency within the business unit and bringing a dynamic and entrepreneurial spirit to the teamManaging the Zoomit eco-system of banks, senders, partners and end-users (growth to 1.200.000 users)commercial and product strategyRealizing the revenue targets and managing the costs. Make move to the B2B market together with CodaBox: http://www.zoomit.be/kmoPeople management of a dedicated Zoomit team (team of 16) Reporting to the CEO

Manage strategic sales and marketing projectsConcrete projects:Reactivation of existing indirect sales channelsBuilding new and complementary direct sales channels from scratchDefining go-to-market and roll-out strategy for product innovationShape the new sales and marketing organizationReporting to the CCO

Responsible for Isabel’s marketing and product strategy Marketing intelligence Building product roadmaps for all business lines (Isabel 6, Zoomit, Security, …)Launching new products and services (e.g. Isabel Mobile app; Direct card delivery, On-boarding portal, …) Making business cases, pricing schemes and go-to-market plansMember of Program Board, decision body for all company projectsMember of Steerco’s of commercial projectsPeople management (12 product managers/owners and 2 marketing intelligence specialists) Reporting to the Chief Commercial Officer

Responsible Marketing & Sales to a community of +30000 B2B customers Customer segments: SMB’S, addressed via on-line sales, campaigns, tele sales and partner salesCustomer migration project; migrating all customers from an “on-premise” to a cloud solutionChannel management & Business developmentGo-to-market strategyImplementation new CRM system (Microsoft Dynamics) People management (team of 6); Reporting to the CEO

Define channel strategy and channel developmentDevelop channel readiness programs People management (team of 3)Reporting to the Chief Commercial Officer

Antrum was a joint venture, of 16 shareholders, created within the BIASS organization to bring the ERP of Microsoft Dynamics NAV to the Small & Mid-sized business via the reseller network of the BIASS-membersSales & marketing strategy, and executionBusiness development via reseller networkProduct strategyP&L responsibilityReport to and member of Board of Directors

Channel Development Manager for the SMS&P division (mid-market)Business Development Sales & marketing strategy for partner recruitment & activationBuild new relationships and develop partner readinessManage Microsoft Dynamics partners as a virtual sales teamSet-up joint business plans and marketing actions with partnersReport to the Microsoft Dynamics Lead

Responsible for software sales on the Belgium and Luxemburg market People management, (team of 5) manage and motivate the sales team Co-ordinate marketing actions with the marketing team Realized revenue increase (2000 - ’01) of 37% in software and 17% in total revenue. Member of the management team and reporting to CEO

Acquiring new customers for Exact Software (Financial and ERP software) in the SMB-MarketDirect sales (B2B) Exact (mid-market ERP, CRM and Financial Software)Award “ Top of Sales Q2” on a European level in 1999Special price “largest order of the year” for Ultrak Inc. $600K in 2000Report to Sales Manager

Support (help-desk) for Exact Software (Financial and ERP software) in the SMB-MarketFirst and second level customer support for Exact Globe Write tech notes & FAQ’s