Pioneered the experiential arm of SqueakeClean Studios, delivering excellence in projects for Budweiser World Cup, Burger King with Offset and Cardi B, Jordan's launch of Jason Tatum's shoe line, and Yonex US Open activation.

Spearheaded creative and production teams, consistently achieving outstanding results with projects such as Coors Light Chill Boards, Santander In Her Shoes, and a Virgin/Delta Airlines Joint Venture.

Established and led the experiential platform at Mother New York, orchestrating a team of 30 producers and creatives. Achieved remarkable milestones, including:The creation of the Target Kaleidoscopic Spectacular, a groundbreaking event that reshaped the concept of brand experiences.Missoni for Target Little Marina experience was a captivating project that brought a touch of luxury to the masses.Microsoft Surface Microtropolis, a groundbreaking event that showcased the power of… Show more Established and led the experiential platform at Mother New York, orchestrating a team of 30 producers and creatives. Achieved remarkable milestones, including:The creation of the Target Kaleidoscopic Spectacular, a groundbreaking event that reshaped the concept of brand experiences.Missoni for Target Little Marina experience was a captivating project that brought a touch of luxury to the masses.Microsoft Surface Microtropolis, a groundbreaking event that showcased the power of technology.1MSQFT for Microsoft, a project that pushed the boundaries of imagination and technology.Elevated Stella Artois’ brand position worldwide through experiential events.Launched Virgin V Fest in the USA, expanding its global footprint.Spearheaded Vice and Intel's Creator's Project on a global scale, delivering outstanding experiences worldwide.Created Johnson and Johnson's Warrior and the Girl at the Beijing Olympics, celebrating J&J's role in preserving the terracotta warriors.Orchestrated the launch of Xbox One in Times Square with a city takeover, a monumental event that redefined product launches, setting new standards for immersive brand experiences. Show less

Oversaw creative direction across multiple teams, contributing to projects for Nintendo, Diageo, Sirius XM, and Virgin Mobile. Led the groundbreaking Cube Club Tour to launch the Nintendo GameCube, redefining product launches and captivating audiences with immersive experiences.

Orchestrated sponsorship for Swatch as the official timekeeper for the 1998 Goodwill Games in New York, a global multi-sport event. Oversaw complex experiential projects setting new standards for global sports events.

Founded V Fest, a globally recognized music festival in the UK, and later established it in the USA. My leadership brought top artists and innovative brand experiences to thousands of festival-goers.

Transformed T in the Park Festival into one of the UK's most prominent music festivals and secured global music sponsorships and activations for Kahlua.

Contributed to campaigns for Sony Televisions and Lexus Cars.

Spearheaded product launches and mobile marketing initiatives for Admiral, Hoover, and Pepsi.