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With over 20 years of experience in business development, sales, and account management, I drive the global renewals and SMB sales teams at Veracode, a leader in application security solutions. My focus is on delivering results through operational excellence, ensuring customer satisfaction, retention, and expansion while maximizing the value we provide across diverse industries.As an execution-focused leader, I have consistently delivered strong outcomes, from increasing revenue to reducing churn and enhancing customer lifetime value. I have a proven ability to align cross-functional teams, streamline processes, and implement strategies that translate into measurable results. Whether building high-performing teams, negotiating complex deals, or leading large-scale initiatives, my approach is rooted in accountability and data-driven decision-making.My deep expertise in account management and business development enables me to build and maintain long-term relationships with key stakeholders, ensuring that we meet our clients' evolving needs while driving business growth. I take pride in leading teams that are not only results-oriented but also collaborative, innovative, and deeply committed to customer success.I am passionate about leading with vision, executing with precision, and consistently delivering impactful results that support both customer and company success.
Klaviyo
View- Website:
- klaviyo.com
- Employees:
- 2895
-
Director, Global Renewals ManagementKlaviyoAustin, Tx, Us -
Director, Global Renewals & Smb SalesVeracode Mar 2023Burlington, Massachusetts, Us- Manage a global renewals portfolio of $280M, delivering consistent revenue growth.- Achieved forecast accuracy of <1% within 90 days, ensuring precise revenue predictions.- Drove a 53% YoY increase in multi-year bookings through strategic account management.- Boosted quarterly renewal rates by 11% over three fiscal quarters, enhancing customer retention.- Implemented Salesforce best practices for renewals, creating custom reports and dashboards to track KPIs and drive insights.- Provided weekly renewal forecasts to the Executive Leadership Team (ELT), influencing decision-making at the highest levels.- Collaborated on the implementation of a GTM pod model, improving account management, cross-functional alignment, and customer success.- Developed a custom early warning system to proactively identify and mitigate risks in high-value accounts.- Selected to establish and lead a new SMB Sales Team, applying strategic leadership to drive new business growth. - SMB Team achieved 114% of quota in first full quarter of operation. -
Global Director, Renewals ManagementWalkme™ Jun 2021 - Jan 2023San Francisco, California, Us- Built and scaled renewals operations from the ground up, establishing a robust framework to drive revenue growth and customer retention.- Developed strong alignment and trust between all cross-functional Go-To-Market (GTM) teams, including Sales, Customer Success, Product, and Marketing, to ensure seamless collaboration and optimize customer experience.- Created a 6-month rolling churn forecast model designed to scale with the business, supporting growth beyond $1B in recurring revenue.- Led the development of a Red Account Program, increasing the annual renewal rate by 5% through proactive account management and risk mitigation strategies.- Designed and implemented a renewals compensation model that incentivized expansion and minimized churn, driving customer lifetime value and long-term success. -
Sr. Manager, Global RenewalsElastic Apr 2019 - Jun 2021San Francisco, California, Us- First renewal professional hired by elastic.- Responsible for recruiting, leading, and growing the worldwide renewalsteam of 20+ renewal managers.- Achieved a +6% improvement to global renewal rate.- Designed and implemented process improvements and operations toscale the global renewal business from $400M to >$1B in annual recurringrevenue.- Worked cross-functionally with customer success, sales, ops, IT, legal,and marketing to establish renewals function from the ground up. -
Principal Renewals ManagerSalesforce Feb 2017 - Apr 2019San Francisco, California, Us- Enterprise renewal manager responsible for $100M in recurring revenue.- Developed and executed renewal negotiation strategies for strategicaccounts to maximize contract value.- Trained, coached, and mentored junior renewal managers. -
Senior Renewals ManagerSalesforce Nov 2013 - Feb 2017San Francisco, California, Us -
Manager, Sales DevelopmentSalesforce May 2011 - Nov 2013San Francisco, California, Us- Managed SDR team of 18 ICs. -
Account ExecutiveSalesforce Sep 2010 - May 2011San Francisco, California, Us -
Senior Account ExecutiveNext Level Engineering Services Apr 2008 - Sep 2010UsNext Level Engineering is a premier Value Added Reseller for the Dassault Systems SolidWorks Corp. (www.solidworks.com). SolidWorks is the #1 market growth leader in 3D CAD software today. Next Level offers a variety of services related to engineering consulting for SolidWorks 3D CAD technical products & services. -
Branch ManagerMetropolitan Mortgage Group, Inc. May 2004 - Apr 2008Kirkland, Wa, Us -
Senior Loan OfficerLoan Network Mar 2001 - May 2004Us
Tom Welch Skills
Tom Welch Education Details
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Washington State UniversityBusiness Management -
Texas State UniversityMaster Of Business Administration (Mba)
Frequently Asked Questions about Tom Welch
What company does Tom Welch work for?
Tom Welch works for Klaviyo
What is Tom Welch's role at the current company?
Tom Welch's current role is Director, Global Renewals Management.
What is Tom Welch's email address?
Tom Welch's email address is to****@****kme.com
What is Tom Welch's direct phone number?
Tom Welch's direct phone number is +141565*****
What schools did Tom Welch attend?
Tom Welch attended Washington State University, Texas State University.
What are some of Tom Welch's interests?
Tom Welch has interest in Technology, Books, Sports, Salesforce, Golf, Spending Time With Family And Friends, Barack Obama, Fiji, Pastafarianism, Startup Founders And Entrepreneurs.
What skills is Tom Welch known for?
Tom Welch has skills like Salesforce.com, Lead Generation, Sales Operations, Solution Selling, Sales Management, Saas, Sales, Account Management, Enterprise Software, B2b, Crm, Leadership.
Who are Tom Welch's colleagues?
Tom Welch's colleagues are Lily Harrington, Danielle Garland, Richelle Miller, Sophie Crennan, Stephanie Sinkoff, Steven Wolanin, David To.
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