As SVP Data Services, I am responsible for the strategy and development of the Brainlabs EMEA data services offering, building and developing capabilities in areas such as Digital Analytics, Data Science, Marketing Effectiveness, Tech & Automation, Marketplace and Consultancy. As part of this role, I have reshaped the businesses narrative around data driven measurement, driving our clients and solutions towards incrementality based business outcomes and growth, ensuring that we measure the effectiveness of media activity relative to wider consumer behaviours and decisions.Managing a team across three continents in this role, I also support the global product roadmap for Data Services, helping to shape the future capabilities that Brainlabs will be bringing to market.

Responsible for development of the iProspect UK Data capability, including the drive to support clients on their preparations for the cookieless world, developing bespoke client challenge based solutions, and educating the wider business on the opportunities to improve the iProspect clients performance through advanced measurement and analytical capbilities.

Following the birth of my daughter, I took six months off to spend time with my family, and move us all from Australia back to the UK.

Regional lead, responsible for the management, leadership and development of iProspect’s NSW business, working closely with the National Leadership team to deliver the business’s strategic goals. This role focused responsibilities around the leadership of a team of 45 individuals across Paid, Owned and Earned media, working on key Global and Local iProspect clients as well as overseeing the financial processes, forecasting and attainment of revenue targets, whilst managing the P&L expense budgets and performance of local profit centres.As part of this role, I was responsible for the integration of both Columbus NSW and Vizeum NSW businesses into iProspect, leading the transition around people, product, finances and clients.

Regional lead, responsible for the development of iProspect’s Data and Consultancy proposition, enabled through the building of product roadmaps and executions that provide solutions to client challenges, whilst building strong client relationships with key clients and partners across the region.Responsibilities for the role included:- Key client development roadmaps and senior relationship building across the top 20 Australian iProspect clients and key New Zealand clients.- Responsibility to build core relationships with key stakeholders across t20 clients across ANZ.- Building and maintaining a strong and sustainable revenue stream for iProspect.- Creation and rollout of iProspect Australia’s first Consult proposition.

Managing a team of analysts, responsible for attribution, insight and reporting across Dentsu Aegis clients.Responsibilities:- Developing insights and optimisation reports based upon digital media activity and web analytics.- Delivered advanced attribution solutions to key Denstu clients, helping to increase their ROI by using strategic optimisations within and across paid channels- Managed relationships with key stakeholders as well as developing business relationships and long term partnerships with new Dentsu Aegis clientsAchievements:- I have been in charge of developing and growing the Digital Insights function within iProspect and have tripled the size of the team in the past 12 months.- Used data to help ensure the success of client campaigns by delivering strategic optimisations on media touch points and clients owned assets- Helped convert opportunities into new business for iProspect across a host of current clients

Embedded in client teams, responsible for deriving actionable insight and ensuring data driven decision making is at the heart of every campaign.Responsibilities include:- Interpreting clients’ internal datasets to develop reporting solution that enables campaign optimisations based upon previous delivery and changing marketing dynamics- Creating and delivering proposals, data solutions, optimisations and insight directly to senior clients

Working in a fast moving Analytics and Insight team looking into communication solutions that actively engage people with brands by measuring and maximizing the effectiveness of client activities. All skills are brought together to make every client investment as accountable and effective as possible further providing enhanced consumer intelligence and understanding and greater accountability in evaluating communications effectiveness.Responsibilities included:- Client presentations - Creation of complete Paid, Owned and Earned dashboards using competitive, social and digital performance metrics- Client vs. competitor social media analysis reports - Use of internal tools for budget optimisation and media planning- EMEA dashboard and UK Excel trainer

Seconded to Los Angeles to fill an open Analytics & Insights position within one of MEC's key global client teams. Responsibilities included:- International lead on data and analytics for International client stakeholders.- Regular weekly and post-campaign reporting for all live campaigns including optimisations- Development of Global automated reporting platform and processes- Management of Global reporting, including local market training and development sessions

Using sales information from UK retail and independent businesses, my role was to deliver insight into evolving market and product feature dynamics for some of the world’s leading technology businesses. Responsibilities included:- Market wide knowledge of multiple product groups, key manufacturers and retailers.- Lead on hi-fi products with the responsibility of weekly and monthly data extrapolation to take account of non-participating retailers- Lead account manager on various International electronics businesses

Joined OpenSkies on a 4 month Internship in their first year of operation.Responsibilities included:- Helping with the recruitment and management of all new flight attendants, including recruitment trips to multiple New York based universities-Exposure to the operational side of the business, working directly with the CEO.