Tom Winbow Email & Phone Number

London, United Kingdom

Strategy | Business Development | Social | Planning | Content | Partnerships | Media

London, United Kingdom

Ralph are a Digital Creative and Production agency, that specialise in making interactive, personalised and entertaining digital content for the Ents industry and beyond. We've won a BAFTA, have been nominated for an EMMY and won various other things by combining technical wizardry (we were one of the first co's in the UK to be on the Facebook approved developer programme), with nice storytelling and great production work (across all sorts of platforms). We pioneered personalised virals with this for Dexter back in 2007 http://vimeo.com/10274251 (your mate then appeared as the next victim) but have evolved this further by harnessing the vast amount of data that Facebook holds, with projects like the award-winning "Ikea : Happy to Bed" - which builds a personalised and fully customisable bedroom (and narrative) around you in youtube, all based on your Facebook preferences (and life stage profile). The interactive 3D model of your finished bedroom, contains links to purchase, to make buying your dream room even easier (and sharable) http://vimeo.com/28725031 (as the video builds, you can customise colours, see pics of you and friends on wall etc etc). We've done build your own super heroes for Kick Ass http://vimeo.com/10389983, we've done mobile apps, Facebook apps, interactive music videos…anything and everything where consumers can actually participate in, be entertained by and then share, your brand or product. After all, we've worked with some of the biggest names in entertainment, across all major Film Studios and TV networks, so we know a thing or two about keeping audiences hooked and getting them to join in.Drop me a note if you want to chat about it. We're very friendly.

Over the last 4 years as Head of Digital Sales at both JCDecaux and Titan Outdoor, I've launched multi-million pound product developments, created hugely innovative campaigns and worked with some great people.Here are some of my favourite bits...Creating content-led projects like:"Design6" (a public showcase of Art, Fashion and Design) with Wallpaper* to launch the Rail D6 product...http://www.campaignlive.co.uk/news/905786/Wallpaper-content-run-digital-posters/?DCMP=ILC-SEARCHAnd..."Top Up Your Brain" with Wired, to make commuters cleverer...http://www.marketingweek.co.uk/sectors/media/wired-launches-digital-outdoor-campaign/3016479.articleDeveloping technical, data-led innovations like:Yell.com - where live web reviews tied into real-time Train departure board data, to deliver contextual reviews based on your likely destination.http://www.campaignlive.co.uk/news/gated/1057595/Launching huge Media events like: Lynx Angels - where virtual Angels fell from the sky at Victoria Station.http://www.youtube.com/watch?v=rFuUFeQIdpk&noredirect=1Pioneering the integration of Social within Outdoor with:The world’s first campaign to put Twitter live on billboards. (May 2009)http://www.telegraph.co.uk/technology/twitter/5343746/Yoko-Ono-to-judge-Twitter-haiku-competition.htmlAnd most recently...Tweet to screen to get personalised recommendations on what to watch on Sky that evening.http://www.nma.co.uk/news/sky-continues-twitter-partnership-with-social-media-and-outdoor-campaign/3030601.articleAnd some of this must be working, because we keep building more...http://www.brandrepublic.com/go/news/article/1044861/jcdecaux-double-digital-screen-presence/And more...http://www.mediaweek.co.uk/News/MostEmailed/1095937/JCDecaux-upgrades-rail-advertising-portfolio/SpecialtiesIntegration of Digital OOH, Social, AR, Mobile, Content and indeed anything else that's new, shiny and fun.