As a member of the MITEI leadership team, I focus is on sharing MITEI’s work in decarbonizing global energy systems, as well as its efforts to combat climate change and expand energy access. I use storytelling to educate, inform, and engage audiences with the people and work of innovative and mission-driven organizations.

Serve on the enrollment and development committees of this independent day PreK-8 school as we seek to complete a capital campaign and grow enrollment for the future.

Drive the strategy and delivery of the branding and marketing of a lifelong learning model to engage alumni in virtual, hybrid, and in-person learning experiences that more deeply connect them to the School and each other throughout the arc of their careers and lead to greater alumni philanthropy. Through digitally-first content marketing, my team increased website traffic pre-pandemic by 27% (FY18-FY20) and increased social media interactions by 220% (FY16-FY20). We also increased dollars raised by direct marketing by 29% (FY16-FY21). Spearheaded the creation and implementation of a content-driven engagement strategy and shift to emphasizing digital over primarily print communications that supported the School’s recent successful $1.3 billion capital campaign. Using digital (video, audio, and written) and print communications, we told stories of alumni, faculty, and student impact and leadership, and promoted those stories through a multi-channel, multimedia strategy. The result was a greater understanding of the School’s priorities and a significant increase in digital, social media, and in-person engagement with our alumni audience.• Steered alumni marketing and communications efforts through the transition from an in-person,
 live event model to completely virtual engagement model to an evolving hybrid model• Guided the branding of lifelong learning effort, rebranding of unrestricted fund, redesign of alumni magazine, and revision of direct marketing strategy• Drove a more digital communications strategy for the alumni, development, and digital communications teams through alumni website redesign and development• Rebuilt team, overseeing the hiring of 12 members of a staff of 22• Reduced historic silos between alumni and development communications teams, and
 increased collaboration across four groups that comprise alumni marketing and 
 communications

Led the team that created and managed the branding, and print, video, and web collateral materials for the largest series of events in the School’s history. My team was also responsible for School-wide messaging and branding, and for content development for departments within the School.• Oversaw alumni communications and served as chief liaison with Office of External Relations• Managed the transition of multiple individuals from five departments into a single central group

Edited and managed the publication of the alumni magazine and e-newsletter and was responsible for the strategy to increase the digital footprint of a traditionally print alumni communications effort. Directed a corresponding push to increase valid alumni contact information and develop a social media strategy. As part of this transition, I led an interdepartmental team in the creation of an alumni portal and in the upgrading of the online directory.• Oversaw writing and production of donor acknowledgment letters and communications from Dean• Member of team responsible for refreshing School home page and creating web site and online messaging to differentiate MIT Sloan from peer schools• Supported communications needs for 32-person Office of External Relations

Writing targeted, on-demand materials in support of front-line fundraisers seeking gifts from individual donors of $100,000-plus annuallyPrincipal member of creative team developing an integrated message and strategy, and producing related print, web, and video marketing materials for capital campaign and major institutional initiativesCreating and writing stewardship and event-related materials targeted to major donorsResearching and writing white papers on scientific topics directly related to Institute fundraising goals and major initiativesProject manager for creation of capital campaign-related marketing materialsWriting feature articles and donor profiles for donor magazine

Covering higher education, high-technology, venture capital, luxury real estate and real estate development beats in Greater BostonResponsible for weekly articles, daily web briefs, industry columns, feature stories and long-term in-depth projects Guest on local television and radio business news shows