As Programmatic Lead, my role is to transmute intimate understanding of the programmatic landscape into actionable strategy and measurable results. I work with agency wide programmatic teams to elevate and enhance programmatic planning and activation, staying abreast of industry wide developments and bring best practice and innovation to the work that we do.I also work closely with Paid Social platforms, aligning strategies and maintining a strong understanding of cross channel planning & activation.

With 10 years experience using the latest biddable and programmatic technologies, I have worked with advertisers of all sizes (Fortune 500 to small business), verticals and territories and been directly responsible for a combined spend of over £10 million in successful 'on target' performance budget. Across my career I have built two multi-million £ billing Trading Desks, Won the eConsultancy 'Rising Star' award in 2013 and more recently led my last team to winning the 'Trading Desk of the year' at the Biddable Media Awards 2018. With extensive experience across DSP / DMP / Paid Social / Paid Search / Adserver / Algorithmic / Analytics & other biddable platforms, It's safe to say biddable media is my passion.Combine this with an indomitable hunger for success and a smile on my face, there is no brief we cannot conquer together.

I am responsible for overseeing Tomorrow TTH's Trading Desk. This involves setting top down strategy, the management of our Trading Team and the orchestration of tech partners into our ad stack.

As Head of Programmatic, it is my responsibility to build, develop and grow the Tomorrow TTH Trading Desk and the services it offers our clients.

Acquire is a Premium Affiliate Management Initiative. Focusing specifically on the affiliate channel, we work on behalf of an advertiser to ensure that Affiliate Networks, Publishers and Technology Partners are working in harmony and efficiently together whilst seamlessly introducing new opportunities to the fray.We bridge technological gaps, innovatively connect the unconnected and pro-actively raise performance marketing to new heights of sophistication. We bring to market a Boutique offering that goes above and beyond the current market alternatives, over-delivering on both service and wider applied expertise by spending more time on fewer clients.

During my time at GDM, I noticed a gap in the market whereby small-medium sized businesses were missing out on the latest RTB based technologies due to being unable to commit to high minimum CPM spends.The Affiliate channel provided a perfect platform to package and provide programmatic services on a CPA basis, opening the market to SME sized businesses who previously did not have access. And so, I launched and directed GDM's Affiliate Trading Desk. Within 18 months, I had taken the Affiliate Desk from 20 to 1000 clients across all verticals, hiring staff in London, Paris and Koln, making GDM Europe's Primary performance based RTB business, picking up the Performance Marketing Award's Industry Choice of Publisher award in 2014 to boot.My role involved the day to day management of a 10 person strong team, develop and adapt the service to fit market trends, create and issue marketing material for the department, represent the department at events and expos and grow the business' client base and revenue.

As Head of Performance Trading it's my responsibility to manage the performance trading team, building and growing relationships between agency, advertiser and network clients. Through harnessing the strength and reach of the GDM Digital Trading Desk, I've been able to construct performance based campaigns with key clients working back to ROI based performance metrics. From this, we've been able to build and grow our performance based trading offering; setting up, building and growing campaigns with various partners on a purely performance basis. With the capacity to offer the most cutting edge Re Targeting, Prospecting, Re-Marketing and Pre-Targeting facilities in the market, we stand tall as one of the most prominent resources to integrate in the current market.

My role at GDM Digital is to develop and grow campaigns with key agency and advertiser clients. I am responsible for training, developing and growing the trading team whilst providing accurate sales and client forecasts for senior management.I am responsible for establishing new relationships with the newest ad tech and providing innovative and cutting edge solutions in order to help GDM Digital remain at the forefront of RTB Speciality.

I founded Incarnate Digital whilst still at university after running some small display planning & buying campaigns for small businesses.My aim was to offer a closely managed, expert route to cutting edge digital display advertising for small - medium advertisers and agencies.Within a short time, Incarnate Digital was working with large clients such as Groupon, 888, PKR, Autotrader, Sainsburys and Vodafone.My responsibilities as director involved daily finances, client facing contact, campaign optimisation, client reporting, financial forecasts, strategy and growth.

My role at JGB UK focused around sales representation of advertising networks and media property online. I was fortunate enough to book, manage and complete media campaigns for clients, taking charge of all aspects of the campaign.

At Jack Media London, I was given the opportunity to assist Account Managers & Directors in media planning tasks, media buying, heavy PPC search involvement, reporting for clients, website management and helped to raise and develop new opportunities, such as Mobile planning & buying.

My role here at Gaming Alerts involved media planning, website maintenance, advertising negotiations, analytics reports and heavy affiliate marketing involvement.I immersed myself with innovation in this role, bringing Gaming Alerts directly into the social media age, building and developing a thriving Twitter presence as well as Facebook fan pages & PPC Advertising.