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'Perspectives on Purpose: Leading Voices on Building Brands & Businesses for the Twenty-First Century' | Published March 2019Foreword by Jessica Alba & Christopher Gavigan, Founders, The Honest Company"To build a great company, purpose is not a nice-to-have; it's a must-have. This book brings together a range of thoughtful voices on how to develop and communicate that purpose."- Adam Grant, New York Times bestselling author of Originals and Give and TakeAs we move… Show more 'Perspectives on Purpose: Leading Voices on Building Brands & Businesses for the Twenty-First Century' | Published March 2019Foreword by Jessica Alba & Christopher Gavigan, Founders, The Honest Company"To build a great company, purpose is not a nice-to-have; it's a must-have. This book brings together a range of thoughtful voices on how to develop and communicate that purpose."- Adam Grant, New York Times bestselling author of Originals and Give and TakeAs we move deeper into the 21st century, we've seen corporations questioning whether the profit-maximizing priorities that enabled them to compete and prosper in decades past will continue to serve them in the decades to come. 'Purpose' has become a buzzword for caring about more than just your bottom line, but what does it actually look like to build a more human-centered and socially-aware future for business? Perspectives on Purpose brings together over 20 industry leaders to discuss just that. Sharing stories from their work at companies like Ben & Jerry's, Sephora, Airbnb, Diageo, VF Corporation, and Hyatt, these authors demonstrate how weaving purpose into the profit-making core of business helps companies do good and do well.Routledge (Taylor & Francis Group) is the world's leading academic publisher in the Humanities and Social Sciences. These books are published within the group's practitioner vertical. Show less