Tom Arens Email & Phone Number

Chicago, Il, Us

Waukegan, Illinois

Responsible for 100 high school interns' relationships with the business partners that fund their high school education through a work study program. Responsibilities include:- Business skills training , development and counseling- MicroSoft training- Public speaking- Personal development- Resume & Linkedin creation- Discipline and corrective action when needed- Management of school's work for pay program during vacation periodsClient business partners include: AbbVie, Northwestern Hospital, Barilla, Underwriters Laboratories, Wintrust Banks, Walgreens and numerous not-for-rofit organizations

Lake Forest, Illinois

$1 billion specialty pharmaceutical leader.Eye Care Marketing Director, Consumer Health Division Full Profit & Loss for $60 million global eye care operations. • Increased business’ factory dollar sales 91%. • Increased gross profits by $13 million. • Repositioned and established TheraTears dry eye artificial tears as fastest growing brand in category. • Orchestrated $30 million Direct to Consumer advertising campaign and grew sales by 75%.• Generated $15 million in sales with 2 new product launches.• Established strategic Key Opinion Leader board of 20 Optometrists & Ophthalmologists.

Fort Worth Texas

$10 billion world leader in Vision Care.Full-time Marketing Consultant, Vision Care DivisionAssisted brand and customer marketing teams in the launch of new contact lens technology. Strategic recommendations influenced direct-to-consumer advertising, professional marketing campaign, and national account marketing.• Relaunched and generated $90 million with Air Optix Colors to ECPs and consumers.• Developed custom promotions for Walmart and LensCrafters. 2 customers comprising 45% of revenues.• Increased share of recommendations by executing top ten market launch meetings influencing over 1,000 Optometrists.

Responsible for directing global marketing communications and business development strategies for the contact lens care business unit and delivering Americas region’s financial goals while managing a staff of five. Primary focus on:- Marketing communication & promotions to eye care professionals.- KOL & retail optical chain management- Traditional packaged goods marketing to mass merchant retailers.- Strategic & cross functional team leadership.

Chicago

Responsible for strategic direction, account management and business operations for Bristol Myers Squibb account ($8 million billings) on the ABILIFY pharmaceutical blockbuster drug. Brand steward role for all business units including global strategic planning, direct to consumer advertising and U.S. medical promotions. Direct reports included account management team of 11 people and 12 member creative team.- Led CRM and segmentation strategy with consumers and professionals.- Established global brand essence and communication strategy- Negotiated annual fees and contracts.

Chicago

Managed advertising department and ad agency network for the FreshLook, Focus and Wild Eyes disposable contact lens brands. Directed strategic positioning and consumer marketing of all contact lens brands with staff of six professionals. - Headed the department and interacted with multiple brand groups and advertising agencies. Provided strategic direction, creative development, media planning and placement, promotional development and execution, in-store merchandising and incentive programs. Managed $50 million advertising and promotion budget.- Exceeded sales and profit targets for six consecutive years. - Established chain account sales and marketing department focused on Wal-Mart, LensCrafters, Pearle, JC Penney and Target optical locations (8,000).

B.S. Business

M.B.A., Marketing

College Prep