Overall Brand Marketing, Marketing Ops, Revenue Strategy, Sales Strategy & Project Servicing.Currently leading the entire brand portfolio of Digital News Brands at Times Internet. Some of the brands are TOI & TOI+, Times Food, GadgetsNow, ETIMES, Newspoint App and other regional brands. Managing the IP's like Times of India Sports Awards #TOISA , Gadgets Now Awards and Write India. ♣ Managed Brand and Digital marketing for News cluster websites like Times of India and lifestyle youth brands like Indiatimes, MensXP & iDiva. Also worked closely with CMO and Business Heads on other digital brands like ET Money, Haptik, Gaana.com, Shuttl & Cricbuzz.♣ Re-launched Indiatimes, the oldest internet brand in India, as a youth lifestyle content brand with effective UI & UX which helped in improving the website performance and user engagement.♣ Conceptualized and executed the new Intellectual Property called Roadchasers for Hyundai Motors which is a Travel Show with 45 videos across India. ♣ Managed the entire deliverables of Times of India Sports Awards (TOISA) for SC Johnson- All Out which included a Tough Mom Videos Series, On Ground integrations at the event and digital deliverables.♣ Conception, execution and marketing on Digital and Print of a comedy video series and IPL player tie-up and branding opportunity in line with the ET Money brand messaging.♣ Leading communication design to build and create brand digital assets that resonate across consumer touch points by creating compelling native content properties that extend advertiser brands forward.♣ Managing liaison with different teams like Analytics, Creative, Digital, Media, PR and Activation agencies to develop and execute all projects and campaigns.

♣ Managed all aspects of Digital, Social, Offline marketing and operations of a start-up which was dealing with holiday rentals.♣ Assisted with the design of the company’s launch website and further iterations, helping to translate newly defined brand guidelines into a compelling and engaging web presence; wrote draft content. ♣ Enhanced media exposure and brand recognition through Social Media Marketing, blogs and newsletter that earned ♣ Executed innovative direct marketing and digital marketing initiatives to create a strong brand presence.

Hired in a Marketing Analytics role and quickly promoted to product marketing role.♣ Managing and using GA for Visitor analysis, Channel performance, Category performance, ROI computation etc. Tracking and monitoring of key marketing & website metrics i.e., bounce rate, open rates, CTR’s, Conversion Rate, CPM, CPA, CPC etc.♣ Worked on online marketing campaigns for promotion of movie merchandise & celebrity endorsement campaigns through social media.♣ Conducted Brand building activities through various marketing channels & leverage the marketing associations to generate high brand awareness and visibility for Inkfruit.♣ Devising CRM strategies to target different kind of users on the basis of their purchase behavior.

Joined as a Business Analyst, promoted to a Senior Business Analyst role with extended responsibilities.♣ Responsible for interacting with on-site team to understand clients' business problems, defining & delivering the analytical & data based insights to the business problems.♣ Ensures delivery excellence in alignment with strategy, focusing on efficiency, productivity & quality♣ Got certificated as a Master Trainer and managing Soft Skill training needs for a team of 500+ associates.

Back-end Operations, Order and Supplier Management

♣ Managing India' largest Gourmet retail & dining experience.♣ Store Operations and Appearance, Compliance of SOP’s, Customer Care, Hygiene and Cleanliness, Staff management, Inventory and Cost Management including food cost control, Stock & Asset Management.