Tom Armstrong Email & Phone Number

Frankham Group provides a full range of design and consultancy services to the built environment. The company exists to improve the surroundings in which we all live and work.Leading and managing the Group sales and marketing strategy and individual strategies for each discipline/division, reporting to the Executive Board. Additional responsibilities include, but are not limited to, the following:- Managing and implementing sales and marketing initiatives.- Overseeing the management of group client relationships and identifying and reviewing all key clients. - Maintain and develop the company brand and ensure branding is consistent throughout the Group.- Managing and assessing Group attendance at all conferences and industry events.- Managing Public Relations and identifying and writing news articles to publish in the media.- Managing all Group social media accounts, including content creation, campaigns and advertising.- Managing and designing all marketing material for the Group, including, but not limited to, brochures, Life Magazine, annual reports, signboards, case studies.- Managing all group social event attendance for business development.- Developed and launched a new responsive website for the Group. - Maintaining the Group websites ensuring quality up to date content is published.- Identify and leading award submissions. - Manage and maintain the Group’s CRM system.

Chelsea Pitch Owners (CPO) holds the freehold of Stamford Bridge stadium and the name Chelsea FC. CPO serves a dual purpose, as it protects the future of the stadium whilst also allowing fans to own a part of the football club that they love.

London, United Kingdom

Managing and leading the marketing team and working closely with all teams, including Partners and Team Leaders, to ensure all strategies and objectives are achieved within the business.Reporting to the Executive and Management Board monthly, my key duties and achievements so far include:• Setting and controlling the marketing budget, ensuring effective utilisation and value for money.• Managing the bid team to fulfil all bid submissions and formal tenders, including sign off prior to submission.• Managing Public Relations.• Manage and organise key client relationships and identify opportunities for growth.• Manage and organise attendance for all industry conferences and events, measuring ROI and value to the company.• Overseeing and organising key social networking events throughout the year.• Organising and attending all company client events, workshops and seminars and promoting within the business.• Producing and updating all marketing templates, processes, procedures, databases and marketing content, ensuring branding is consistent throughout.• Leading the production of and designing external and internal marketing literature, both digitally and printed, including but not limited to, brochures, construction signage, flyers, case studies, Insight - the company magazine.• Manage and produce content for digital and social media channels.• Producing awards and accreditation submissions.• Conducting market research and defining market positioning.• Managing the annual client survey process.• Developing and launching the new company website.

United Arab Emirates

Fully responsible for delivering all marketing related activities and leading a small team to effectively implement the marketing strategy and deliver key objectives such as increasing lead generation and revenue for the company. Directly reporting to the Managing Director and CEO, my key achievements and responsibilities include:• Prepare marketing plans and successfully manage the marketing budget in line with the company goals and objectives.• Built and executed a full social media strategy continuously increasing engagement month-on-month on Facebook, Instagram, Twitter and LinkedIn, in addition to traffic to the website.• Deliver detailed monthly reports to management and present performance in Leads, Social Media, Cost per Lead and ongoing marketing campaigns.• Identify new target markets in the UAE and UK and develop new strategies to communicate with them, considering both ATL and BTL advertising.• Manage and execute regular Pay-Per-Click (PPC) campaigns based on new property launches and real estate services, significantly increasing enquiries received from the website.• Regularly monitor and report the effectiveness of ongoing marketing communications activities, such as automated e-mails and SMS to clients and monthly industry reports.• Write and edit Press Release articles and sales and marketing literature, ensuring valid, current and accurate content.•Manage and execute the re-branding of Allsopp & Allsopp Mortgage Services and deliver marketing campaigns to promote the same.• Ensure all marketing collateral is in line with the brand guidelines and consistent throughout all offices.• Continuously propose innovative and creative marketing ideas to higher management for increasing lead generation and brand awareness. • Maintain and update the company website whilst managing customer enquiries received from the website.• Fully responsible for drafting the content and delivering the internal and external newsletters on a monthly basis.

United Arab Emirates

Promoted to Senior Marketing Executive and continuing the responsibilities of the Marketing Executive role with further accountabilities including:- Assess and compile the marketing KPI-MBO report and present the information to management on a monthly basis.- Support the marketing manager with developing and implementing the marketing budget and marketing plan.- Create and write content for marketing campaigns, the weekly Hamptons newsletter, and marketing material such as leaflets and brochures.- Analyse the performance of marketing campaigns by various metrics (leads, engagement rates etc.) and present the results to management.- Responsible for all Social Media Optimisation and SEO activities, whether in-house or third party. Ranging from creating marketing campaigns for Facebook/Twitter to updating the meta-tags and content for SEO on the Hamptons website.- Recommend ideas for quarterly campaigns to promote lead generation for the company.- Compile and analyse a number of reports on a monthly basis, such as competitor analysis, post campaign reporting, leads distribution, SEO and Social Media.- Carry out inductions on the Marketing department for new employees.

United Arab Emirates

Understanding the property market in detail and being responsible for all day to day marketing activities within the company including, but not limited to, planning, advertising, digital marketing, lead generation, direct marketing, events, public relations, and market research.Further responsibilities involve:- Developing marketing campaigns and activities to promote lead generation and overall Hamptons brand awareness.- Temporarily assumed the role and responsibilities of Assistant Marketing Manager.- Conduct market research on competitors on a quarterly basis to keep up to date with current trends.- Liaise with the Finance team for the marketing budget, various payments and related documents, such as purchase requisitions, invoices and delivery notes.- Organise various marketing activities, maintain logs and acquire quotes for Corporate events & exhibitions, whether weekly Open House or ad-hoc, content for public relation purposes, direct marketing activities including mailed or online, listing advertising for both online and print, signage and banner development and production.- Manage and update the company website on a regular basis, ensuring full functionality using Tridion CMS, in addition to tracking site statistics and compiling reports via Google Analytics.- Primary contact for external agencies such as printers, designers and copywriters.- Heavily involved with the development and launch of the new company website.- Organise and continuously update the EDM schedule, which includes the weekly newsletter.- Sign off and verify invoices.- Maintain updated records of various marketing activities and content, including supplier and client database.

Dartford, United Kingdom

Increasing brand awareness through online and direct marketing, with the initial task of developing and launching the new company website.Duties and responsibilities include: - Designed a new structure for the company website to integrate all aspects of the company. - Created several website designs and used online web builders to determine the final proposal. - Coordinated with the Managing Director to identify and evaluate the company objectives in order to create a marketing plan that fits with the budget. - Worked to further increase brand awareness and to generate new customers through e-mail marketing campaigns using dotMailer. - Created and maintained the products and services directory. - Created new forms and procedures in the database to simplify the process of inputting data and to ensure smooth running of the company. - Established a business plan and carried out a PEST and SWOT analysis to assist the company with a new business venture. - Communicating and negotiating deals with potential advertiser’s and sponsors for the magazine in terms of advertising space. - Organising customer information and analysing sales activities through the use of CRM software.