Tom Armstrong Email & Phone Number

Melbourne, VIC, AU

London, England, GB

London, England, GB

Responsible for all aspects of marketing and ecommerce development.

London, England, GB

• Emerging Markets uses 3rd party distributors as a channel to market where operating companies are not feasible. ‘Research online, purchase offline’ plays a large role in Emerging Markets.In this role I have developed.
• Established a new way of working with 3rd party developers that focuses on collaboration throughout the development cycle (idea, scope, develop, test). This is loosely based on a hybrid Agile methodology
• Established a monthly small change programme to ensure that smaller changes are completed alongside larger developments
• Co-led the first customer research project within Emerging Markets, delivered in the form of an online customer survey in 9 countries
• Delivering extensive improvements to onsite search and establishing a set of KPIs to ensure improvements are successful
• Specified and delivered a CMS that enables distributors to manage areas of the website e.g. pricing, campaign management, merchandising and thesaurus

London, England, GB

• My main responsibilities included managing the online campaign concept, design and delivery process for the Emerging Markets Division. In the last 9 months of this role I was given the opportunity to project manage the.
• Project managed the launch of 22, local language and local currency websites across EMEA territories - Managed all website launches including comms to distributors, testing and early life support - Main interface.
• Delivered an annual eCommerce campaign plan across multiple websites. This included: - Co-ordinating and launching PPC campaigns in key markets where the objective was to increase traffic and raise brand awareness.
• Established a translation process with our distributors

London, England, GB

Responsible for coordinating the design and print of numerous publications to support distributor markets.

Helsinki, Helsinki, FI

Worked with agencies, sales force and in-house technical engineers to develop publications for b2b and b2c areas. Also worked with sales force and local trade counters on display merchandising.