President
CurrentProvide competitive landscapes, highlighting new market developments, new product features, sales and marketing strategies, clinical studies, acquisitions or partnerships, and their expected impact and how to mitigate the threat.Provide clinical study maps, which provide insights on clinical evidence being collected by the competition and how a client company can mitigate the potential threat.Create a plan to collect competitive intelligence at conventions and trade shows. The plan includes activities to be done before the event, during the event and after the event to maximize on the opportunity to get competitive intelligence.Complete a competitive scan on a quarterly basis, including relevant publications, new product launches, press releases with ongoing insights and recommendations.Conduct war game exercises to assess a potential threat, new activity or a new launch and assist decision-makers in understanding the impact and identify tactics to fill a gap or prepare for the new development. All competitive intelligence work is done in a legal and ethical manner.
