End-to-end Growth Marketing/ Digital Transformation/ Digital Growth Strategy for SME sector, Startups, Digital Marketing Agencies, and mid-size retail businesses.Key deliverables:- GTM Strategy (Product Launch to Scale)- End to end Revenue & Growth Strategy- Digital Marketing & Performance Media- Product Marketing & Growth Advertising- Consumer Insights and Analytics

As India leader, responsible for PnL growth, capability building and reshaping market perception. Additionally, led new products charter for the APAC region.- Initiated revamp and launch of advertising tech and consumer intelligence products - Posted highest yearly growth across revenue and operating margins for India - Led agency charter and scaled business from agencies by 450%+ within a year - Reshaped client strategy to expand key client partnerships and win back… Show more As India leader, responsible for PnL growth, capability building and reshaping market perception. Additionally, led new products charter for the APAC region.- Initiated revamp and launch of advertising tech and consumer intelligence products - Posted highest yearly growth across revenue and operating margins for India - Led agency charter and scaled business from agencies by 450%+ within a year - Reshaped client strategy to expand key client partnerships and win back churned accounts - Redrafted India GTM strategy and reshape market positioning/ perception- Launched new services across ASO, programmatic desk and Apple-Search-Ads- Streamlined teams and processes across sales, client success, planning and media operations - Entrusted to lead product and growth mandate within 6 months Show less

Built a 50+ strong India team and business from ground up. Responsible for clients, media spends, consulting, culture and net revenue growth. Additionally, built a global delivery center (CoE). - Multi-fold growth across media investments, revenue, profitability, delivery capabilities and team size- Consolidated and scaled relationships with Flipkart, Swiggy, Myntra, Bjuys, Groww, Booking.com, etc.- Posted multi-fold growth across top and bottom-lines. Also, initiated new… Show more Built a 50+ strong India team and business from ground up. Responsible for clients, media spends, consulting, culture and net revenue growth. Additionally, built a global delivery center (CoE). - Multi-fold growth across media investments, revenue, profitability, delivery capabilities and team size- Consolidated and scaled relationships with Flipkart, Swiggy, Myntra, Bjuys, Groww, Booking.com, etc.- Posted multi-fold growth across top and bottom-lines. Also, initiated new revenue streams - Converted a Pilot Campaign into an exclusive Performance Marketing partnership with Amazon Shopping- Business consulting across digital strategy, integrated media planning and performance marketing - Built global delivery capabilities across all paid media, creatives, data and tech - Launched Hotstar (Disney+) in US markets. Integrated branding & performance marketing across 2 IPLs- Helped Swiggy expand from 8 cities to 550+ in over 3 years, while reducing CAC by 60%+- Saved $millions in ad-fraud for Myntra in affiliates and scaled programmatic media across multiple DSPs- Promoted to Country Director within 7 months of joining Show less

Led Client Leadership function and successfully managed $40M+ media spends in digital marketing mandates across consulting, digital strategy, growth strategy and performance marketing. - Head of client success: C-suite engagement, escalation management, retention and account growth - Responsible for contract negotiations, commercials and achievement of KPI based variable fee- Led Digital Strategy across paid search, SEM, paid social, programmatic DSPs, ASA, ASO, affiliates… Show more Led Client Leadership function and successfully managed $40M+ media spends in digital marketing mandates across consulting, digital strategy, growth strategy and performance marketing. - Head of client success: C-suite engagement, escalation management, retention and account growth - Responsible for contract negotiations, commercials and achievement of KPI based variable fee- Led Digital Strategy across paid search, SEM, paid social, programmatic DSPs, ASA, ASO, affiliates, etc.- Created and executed full-funnel marketing strategies from user acquisition to retention- Executed projects across programmatic services and scaling paid media delivery capabilities- Posted remarkably growth in key client accounts across media spends, revenue and profitability - Delivered across KPIs: R&F, Cost/lead, Cost/acquisition, Cost/first transaction, RoAS, AOV and cost/repeat order Show less

Franchise India is Asia’s largest integrated franchise and retail solutions company, specializing in franchising, consulting, startup advisory and expansion through partnerships.As Senior client partner and Business Consultant, led complex consulting engagements in the areas of business planning, entry, new ventures and retail expansion through partnerships.Also, established the ‘Startup Consulting Practice’

Ma Foi is one the leading business consulting company, offering management consulting services to SMEs. As a core founding team member, played a pivotal role in launch and success of the Chennai office. Furthermore, hand-picked to spearhead the launch and expansion of the Delhi office. Led end-to-end consulting projects across process consulting and enterprise intelligence solutions.

Nielsen in a global leader in audience insights, data and analytics, shaping the future of media.As a Client Partner, worked with CXOs from top FMCG companies like Britannia, CavinKare, TTK Group, etc. leading end-to-end client engagement across service delivery, contract renewals, up/cross selling. Lead advisory projects across Consumer Insights and Market Intelligence to help formulate winning marketing strategies.

Beroe is a global SaaS-based procurement intelligence and analytics provider, working with 400 of Fortune 500 firms. Led end-to-end consulting projects for Fortune 500 companies in the areas of procurement advisory, data analytics and market intelligence across marketing and advertising services. Got promoted to Sr. Research Analyst within 7 months.