Strategy in communication is like a car, and tactics are like the fuel. If one of them is missing, you won't get anywhere. With this attitude, I have been working in the communications and media fields for almost 20 years. During my career I have managed both company's communication divisions and worked as an external consultant, advising clients and brands in real estate, financial & insurance, legal services, information technology, manufacturing, retail and other sectors.What I like most about work? It's finding solutions that change the rules of the game. I believe that communication makes a fundamental difference to the way we behave, so it must be a strategic function in any organisation. All you need is the right framework and you will soon reap the rewards - from employees to customers and stakeholders.