⭐️ Experienced leader in brand/commercial growth and digital transformation with a successful track record at global companies like Nokia and Electrolux. I'm passionate about building high-performing teams and driving revenue growth through innovative marketing strategies and a data-driven approach.📈 As a collaborative and strategic thinker, I've led diverse cross-functional teams to implement innovative digital strategies, optimize consumer experiences, and drive significant sales growth. My expertise spans brand and marketing activation, direct and indirect sales, change leadership, strategic planning, and consumer journey management.⏩ Looking ahead, I’m eager to leverage my expertise in a commercial role with a dynamic company that’s on a high-growth trajectory.I bring honesty and transparency to the table, alongside a collaborative spirit and a talent for smooth communication. While I have a strong voice and advocate for what I believe in, I'm also a team player who values open communication.☎️ Reach out to connect and explore opportunities to collaborate with me in driving business growth and innovation. chatzopo@gmail.com or +46(0)733 59 20 85🔑 Key words: Strategic Planning & Implementation, Commercial Growth, Change Leadership, Team Leadership & Mentorship, Brand & Marketing Activation, CX Development, Digital Transformation, Customer & Stakeholder Relations, Performance Analytics, Financial Oversight, Continuous Improvement, Cross-Cultural Communication
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CmoSordinStockholm County, Sweden
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Vp Marketing, Digital & Consumer Journey, Electrolux GroupElectrolux Group Feb 2023 - PresentStockholm, Stockholm County, SwedenServe as primary leadership force for designing and ensuring consistent brand experience journey across global and local markets. Lead consumer-centric digital transformation strategy focused on e-commerce. ✅ Established, trained, mentored, and managed diverse cross-functional team overseeing global synergies and monetising customer experience company-wide. ✅ Boosted sales 15% for direct-to-consumer online business by implementing digital strategies that increased traffic and delivered personalised CX and CRM experiences. ✅ Introduced centralised media buying structure across European markets, fuelling large-scale capacity growth for direct-to-consumer business model later implemented company-wide -
Vp Marketing, Digital & Consumer Engagement, Business Area EuropeElectrolux Nov 2019 - Feb 2023Stockholm, SverigeLed 50-person team of marketing professionals and specialists driving digital transformation and consumer experience throughout all touchpoints in customer journey, spanning paid media, social media, branded websites, direct-to-consumer e-commerce sites, e-retailers and loyalty programmes. ✅ Increased CX metrics on NPS branded sites from negative to 60 percentage-point growth within 3 years, achieving significant increases in traffic and conversion across all domains. ✅ Led, trained, managed, and mentored marketing team in overseeing execution of innovative strategies across local European markets, achieving KPI goals across all key categories.✅ Established centralised operations for core competencies, improving marketing and operational efficiency.
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Marketing Activation Director, EmeaElectrolux Feb 2017 - Nov 2019Emea, Based In Stockholm, SwedenSpearheaded marketing activation and content creation teams overseeing media strategy, campaign development and content production across EMEA markets. ✅ Developed innovative new framework for planning, implementation and execution of EMEA marketing activities, improving relevancy and achievement of commercial objectives. ✅ Led company’s most successful European marketing campaign for new Electrolux kitchen range, achieving strong value share growth and #1 brand spot across European markets.
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Head Of Marketing & Brand, Nordic CountriesElectrolux Jun 2012 - Jan 2017Stokcholm, SwedenDirected strategy and management of Nordic brand portfolio, encompassing 7 global and local home appliance brands. ✅ Implemented new marketing strategies that repositioned Electrolux brand to #1 position in terms of brand preference. ✅ Consolidated local marketing teams, establishing single Scandinavian marketing organisation and shifting expertise to digital marketing specialisation, measurably improving results.- Boosted sales 300% by increasing direct-impact market activation. ✅ Developed and launched new retail program with strong focus on point-of-sale strategies.✅ Shifted communication mix from traditional ATL media to digital-first approach, achieving outstanding results.
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Ceo & Co-Founder, Mobile ShortcutMobileshortcut Ab Jan 2012 - Oct 2012Stockholm, Stockholm County, SwedenDynamic start-up focused on digital interactive advertising and media strategies.Founded business focused on digital media and online interactive ads for large media houses and magazine clients. Developed innovative strategies for interactive advertising. ✅ Drove digital marketing strategies while championing consumer-centric mindset. -
Head Of Channel Marketing, Nordic CountriesNokia Jan 2010 - Jun 2012Stockholm County, SwedenLed cross-functional team overseeing campaign planning and implementation, coordinating consumer engagement across Nordic markets. ✅ Implemented local strategic planning process strengthening alignment and success of local go-to-market activities, aligning resources across sales and marketing teams. ✅ Led high-visibility social media marketing initiative targeting both consumers and trade markets, achieving outstanding results. -
Key Account Manager, SalesNokia Apr 2009 - Dec 2009Stockholm, Stockholm County, SwedenDirected sales and account management for key client "Tre H3iG" and other major retail chains. Oversaw B2B development and large customer accounts. ✅ Doubled brand market share from 20% to 40% within first 6 months of tenure. ✅ Achieved new contract with 3G operator 3, establishing strong customer relationship while ensuring both commercial and technical compliance.
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Senior Marketing Manager, GlobalNokia Jan 2008 - Mar 2009Global Marketing Manager in Nseries category, managing global campaing strategy all the way to implemenation of marketing activities for Nokia Nseries devices✅ Planning of campaign strategy and implementation with Creative marketing and Go-To-Market teams ✅ Responsible for marketing strategy and execution for Nokia’s convergence products, Nokia N810 Internet Tablet.✅ Member of Management Team – Convergence Products business programMajor achievement: Owned and managed global launch coordination/execution and pre-sales planning for Nokia Nseries N97, between all functions.
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Head Of Sales Channel Support, GlobalNokia Multimedia May 2006 - Dec 2007Responsible for competence transfer and sales readiness, aimed at Nokia sales and marketing personnel globally. Line manager of one of the highest performing teams within Nokia, nominated to Nokia Quality Award. Linking sales and marketing process to becoming more integrated and effective. Nokia Spokesperson – media and investor relations✅ Building and expanding a new concept for competence development and change management structure for Nokia internal sales personnel, retail staff and promoters. Covering major markets in Europe, Asia Pacific, Middle East & Africa and China.
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Senior Solutions Deployment ManagerNokia Multimedia, Global Aug 2005 - Apr 2006• Heading market introduction activities for imaging applications and services in cooperation with some of the top brands (Flickr, Yahoo, Snapfish) from the imaging and internet industry• Line management of a global team of four people• Nokia media spokesperson and investor relations✅ Rebuilding a team of highly diverged people with challenging geographical spread. Resulting in a highly successful service launch of Flickr photo services in Nokia devices, with excellent impact on the Nokia brand and PR communications. ✅ Successfully implemented aggregator business model for print service providers.
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Business Manager, Imaging (& Key Account Manager), ScandinaviaNokia Multimedia Jan 2004 - Jul 2005• Business manager for Nokia Imaging product category, including full profit and loss responsibility • Business development for services, solutions and channels, with line management responsibilities• Acting Key Account Manager for operator “Tre” (Three – Hutchinson)• Nokia media spokesperson✅ Started and built the business and relationship between Nokia and “Tre” in Scandinavia. Over performed on sales targets for the category. ✅ Commercial service development with Swedish Post office, Fujifilm and others.
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Product Manager And System Marketing ManagerNokia Mobile Phones May 2000 - Dec 2003• Owning and managing the launch process for new Nokia devices in the Scandinavian market• Ensuring long term technical readiness among Scandinavian operators for coming Nokia devices• Responsible for operator relationship and collaboration regarding present and future mobile technologies and services• Development of sales tools for Account Management• Establishing the operator customization process in Scandinavia• Nokia media spokespersonMajor achievement: ✅ Successfully introduced several mobile devices, which resulted in making Nokia the clear market share leader in the Scandinavian. ✅ Securing operator readiness for Nokia mobile data products, resulting in successful introduction and sales of Nokia products
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System Sales EngineerTellabs 1998 - 2000Working very close with both fix and mobiel operators, supporting the sales of transmision network equipment. Included both pre-sales work like tendering proccess and post sales activeties, e.g. development and sales of support concepts.✅ Developed and packaged a customized Y2K-bug support concept towards mobile operators.
Tomas Chatzopoulos-Eriksson Education Details
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Marketing Economics -
Board Certificate -
Computers And Electronics
Frequently Asked Questions about Tomas Chatzopoulos-Eriksson
What company does Tomas Chatzopoulos-Eriksson work for?
Tomas Chatzopoulos-Eriksson works for Sordin
What is Tomas Chatzopoulos-Eriksson's role at the current company?
Tomas Chatzopoulos-Eriksson's current role is CMO.
What schools did Tomas Chatzopoulos-Eriksson attend?
Tomas Chatzopoulos-Eriksson attended Ihm Business School, Board Assure Sverige, Imd, Linköping University.
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