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Tomas Castro is listed as Gift Designer - Branding, Packaging, Merchandise at c0ffe3, based in Los Angeles Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Tomas Castro.
Tomas Castro previously worked as Brand Strategist at Marvis and Creative Strategist at Gripophone. Tomas Castro holds Bachelor Of Arts - Ba, Design from California State University, Long Beach.
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I’m a branding strategist with over a decade of leading creations across product design, brand narratives, brand identity, product messaging, brand campaigns, offline exhibitions, online shops, internal branding, and partnerships.I contribute to leaders gems in branding and creativity I gained during my adventures across the USA, Korea, Asia, Art, Product Design, Venture Capital, and Advertising. If you think back to a time you purchased a product that was not the cheapest option, why did you? Likely those leaders behind those brands provided a richer experience than the latest performance marketing tactics or social trends. They likely provided you what felt like a gift (not just a “products”) and a guest experiences full of “wows.”This is what I help leaders for their brand and creations.Together we’ve crafted gifts, “wow” experiences, and innovations for audiences across tourism, skincare, fitness, and various parts of life.These brands include: L’Oreal Men Expert, AXS-Y, Kangsters, Born2Global Centre, and over 50+ startups.The blossoming of your brand awaits.
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Writing brand positionings, identities, key messaging, and stories for new products and brands to fundraise $5m Developing strategies and executing campaigns to increase traffic and sign-ups, while enhancing our positions
Creating insights to inform messaging and advertising campaigns using public reviews and ChatGPTOptimizing copywriting and graphic design in product listings on Shopify and Amazon
Built personas, user journeys, ecosystem maps, and an internal brand audit to inform strategiesDeveloped and executed multi-channel brand and creative strategies, resulting in our first trials and customersWrote customer-focused messaging frameworks, manifestos, copy, and stories for campaign and brand assets Planned campaigns, shaped creative briefs, and provided vision boards, shot lists, and feedback to creatives
Irvine, California, Us
Collaborated with the agency’s internal team to conceptualize and execute solutions to increase customer LTVConducted market research for insights to inform pitches and campaign messaging to inspire partners
Seoul, Seoul, Kr
Agency for Overseas Sales via Amazon▶️ Revised copy in video scripts and branding material for CPG clients in functional nutrition and hospitality
Sunnyvale, Ca, Us
South Korean Government Accelerator for Emerging Technology▶️ Provided mentorship to leaders in early-stage technology startups in industries of CPG, retail, cosmetics, and digital transformation in South Korea • Reported on identified opportunities for innovation, discussions with leaders, and implemented changes• Identified and provided recommendations for threats to profitability, operations, products, and marketing• Collaborated with leaders to improve strategic narratives in their pitch and sales decks with insights• Prepared and delivered a lecture to startup leaders on how to expand their brand overseas
Seongnam-Si, Gyeonggi-Do, Kr
Led internal collaboration to design, build, and execute 4 programs to improve clients’ strategies and stories Built working relationships with CEOs, cross-functional leaders, and international partners for our global programsCrafted compelling presentations and stories for new products that inspired over $50m in funding from investors
Jung-Gu, Kr
The Simplest Web-Based Digital Whiteboard (Acquired by ClickUp)▶️ Led founders through data-driven experiments testing segments, propositions, channels and offers that increased traffic and sign-ups by 200%• Discovered advantageous segments, propositions, and offers via competitor comparison for the market’s JTGD• Wrote copy on product landing page and advertisements• Set up campaigns on Google AdWords• Monitored performance on Google Analytics, Retool, and Mixpanel and iterated according to data• Delivered weekly reports with strategic recommendation
서울, Kr
Messenger Experience for Community-Based Apps with Character IP▶️ Led marketing initiatives and experiments to increase stalled partnerships resulting in our largest overseas partnership, including WhatsAppOpportunities• Discovered value propositions by investigating end-user goals using JTDG and comparing the contributions of direct/indirect competitors• Discovered insights about IP media and emotional/community elements of online messagingMarketing & Business Development• Planned experiments testing segments, value propositions, offers, and features with performance data of previous campaigns • Wrote copy for advertisements, web pages, and presentations• Directed designers for the creation of advertising graphics, video, and presentations• Led exploration meetings with potential partners famous IP (Smiley Company, Sanrio, Smurfs), and independent artistsSales• Crafted a strategic narrative and turned it into a presentation to judges that won First Prize ( $27,000) in a business model competitionProduct • Provided feedback on user experiences and interviews for overseas-facing apps• Identified long-term threats to the product's business model and recommended proven business models in different industries • Identified opportunity to integrate insights learned across teams with product development and led proposal for a new product development system
Seoul, Kr
Brand• Identified risk in long-term brand positioning and designed a marketing campaign with a qualitative survey that revealed insights from target buyers to inform our positioning• Collaborated with CEO to determine the positioning for the brand in the lives of audiences amongst developing trends• Developed the brand architecture, persona, and guidelines• Championed our brand values and ensured alignment of execution across teams and company decisions• (2022) Revised the brand architecture, persona, and guidelines to resolve confusion among marketing teams and in-house creativesLed strategy and efforts across touchpoints, resulting in 5k%+ followers, our community, and $50k in first salesDeveloped personas, user journeys, ecosystem maps, brand positioning, and identity to inform our strategiesBrainstormed and executed 5 product launches and 4 events across digital, print, events, and social with staffCrafted strategy, idea, and story that inspired 30+ influencers to launch a social event reinforcing our brand positionDeveloped idea and plan for an out-of-the-box survey that won 500+ responses and increased followers by 400%+Led the design of a best-selling product informed by insights into consumer behaviors, trends, and our brandWrote copy for 100+ Instagram posts, website experience, product pages, packaging, and sales materialProvided shot lists and creative feedback to creative team and partners for brand and campaign assets
Long Beach, California, Us
▶️ Led cross-functional development of trainings, from setting learning objectives to course implementation• Collaborated with stakeholders to determine learning objectives for new courses• Facilitated interviews and documented learnings to inform lessons• Wrote scripts for online training courses, presentations, handouts, and a product introduction• Collaborated with freelancers to produce trainings• Designed and delivered presentations in company-wide lectures on public speaking
Minneapolis, Mn, Us
Collected challenges from stakeholders, mapped issues, and designed the system of a multi-user process
• Increased the number of customers 500% and repurchase rate to 90%• Wrote all copy across the funnel, service, and staff training material.• Set brand mission and tone, and bridged all brand activities and comms to the mission• Identified the needs of families and refined services with customer feedback
Paris, Fr
Led design and pitch ultimately selected by L’Oreal as one of the Finalists from the USARecruited and led our team from L’Oreals’ open-ended brief to our product design and pitch.
Wrote lessons resulting in a community of fans learning English for our startupResearched topics, planned curriculum, and scripted video lessons for adults learning EnglishContributed to filming, video editing, sales material, and business direction
Lakewood, Ca, Us
-Ensure safety of occupants -Provide first aid-Provide fun and engaging swim lessons
Long Beach, Ca, Us
-Provide students with alternative methods to solve difficult problems-Instructed closed workshops
Quick answers generated from the profile data available on this page.
Tomas Castro works for c0ffe3.
Tomas Castro is listed as Gift Designer - Branding, Packaging, Merchandise at c0ffe3.
Tomas Castro is based in Los Angeles Metropolitan Area, United States while working with c0ffe3.
Tomas Castro has worked for Marvis, Gripophone, C0Ffe3, 캥스터즈 (Kangsters), and Topflight.
You can use AeroLeads to view verified contact signals for Tomas Castro at c0ffe3, including work email, phone, and LinkedIn data when available.
Tomas Castro holds Bachelor Of Arts - Ba, Design from California State University, Long Beach.
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