Tomas Castro Email & Phone Number

Writing brand positionings, identities, key messaging, and stories for new products and brands to fundraise $5m Developing strategies and executing campaigns to increase traffic and sign-ups, while enhancing our positions

Creating insights to inform messaging and advertising campaigns using public reviews and ChatGPTOptimizing copywriting and graphic design in product listings on Shopify and Amazon

New York, US

Built personas, user journeys, ecosystem maps, and an internal brand audit to inform strategiesDeveloped and executed multi-channel brand and creative strategies, resulting in our first trials and customersWrote customer-focused messaging frameworks, manifestos, copy, and stories for campaign and brand assets Planned campaigns, shaped creative briefs, and.

Irvine, California, US

Collaborated with the agency’s internal team to conceptualize and execute solutions to increase customer LTVConducted market research for insights to inform pitches and campaign messaging to inspire partners

Seoul, Seoul, KR

Agency for Overseas Sales via Amazon▶️ Revised copy in video scripts and branding material for CPG clients in functional nutrition and hospitality

Sunnyvale, CA, US

• South Korean Government Accelerator for Emerging Technology▶️ Provided mentorship to leaders in early-stage technology startups in industries of CPG, retail, cosmetics, and digital transformation in South Korea
• Reported on identified opportunities for innovation, discussions with leaders, and implemented changes
• Identified and provided recommendations for threats to profitability, operations, products, and marketing
• Collaborated with leaders to improve strategic narratives in their pitch and sales decks with insights
• Prepared and delivered a lecture to startup leaders on how to expand their brand overseas

Seongnam-si, Gyeonggi-do, KR

Led internal collaboration to design, build, and execute 4 programs to improve clients’ strategies and stories Built working relationships with CEOs, cross-functional leaders, and international partners for our global programsCrafted compelling presentations and stories for new products that inspired over $50m in funding from investors

Jung-gu, KR

• The Simplest Web-Based Digital Whiteboard (Acquired by ClickUp)▶️ Led founders through data-driven experiments testing segments, propositions, channels and offers that increased traffic and sign-ups by 200%
• Discovered advantageous segments, propositions, and offers via competitor comparison for the market’s JTGD
• Wrote copy on product landing page and advertisements
• Set up campaigns on Google AdWords
• Monitored performance on Google Analytics, Retool, and Mixpanel and iterated according to data
• Delivered weekly reports with strategic recommendation

서울, KR

• Messenger Experience for Community-Based Apps with Character IP▶️ Led marketing initiatives and experiments to increase stalled partnerships resulting in our largest overseas partnership, including WhatsAppOpportunities
• Discovered value propositions by investigating end-user goals using JTDG and comparing the contributions of direct/indirect competitors
• Discovered insights about IP media and emotional/community elements of online messagingMarketing & Business Development
• Planned experiments testing segments, value propositions, offers, and features with performance data of previous campaigns
• Wrote copy for advertisements, web pages, and presentations
• Directed designers for the creation of advertising graphics, video, and presentations

Seoul, KR

• Brand
• Identified risk in long-term brand positioning and designed a marketing campaign with a qualitative survey that revealed insights from target buyers to inform our positioning
• Collaborated with CEO to determine the positioning for the brand in the lives of audiences amongst developing trends
• Developed the brand architecture, persona, and guidelines
• Championed our brand values and ensured alignment of execution across teams and company decisions
• (2022) Revised the brand architecture, persona, and guidelines to resolve confusion among marketing teams and in-house creativesLed strategy and efforts across touchpoints, resulting in 5k%+ followers, our community.

Long Beach, California, US

• ▶️ Led cross-functional development of trainings, from setting learning objectives to course implementation
• Collaborated with stakeholders to determine learning objectives for new courses
• Facilitated interviews and documented learnings to inform lessons
• Wrote scripts for online training courses, presentations, handouts, and a product introduction
• Collaborated with freelancers to produce trainings
• Designed and delivered presentations in company-wide lectures on public speaking

Minneapolis, MN, US

Collected challenges from stakeholders, mapped issues, and designed the system of a multi-user process

• Increased the number of customers 500% and repurchase rate to 90%
• Wrote all copy across the funnel, service, and staff training material.
• Set brand mission and tone, and bridged all brand activities and comms to the mission
• Identified the needs of families and refined services with customer feedback

Paris, FR

Led design and pitch ultimately selected by L’Oreal as one of the Finalists from the USARecruited and led our team from L’Oreals’ open-ended brief to our product design and pitch.

Wrote lessons resulting in a community of fans learning English for our startupResearched topics, planned curriculum, and scripted video lessons for adults learning EnglishContributed to filming, video editing, sales material, and business direction

Lakewood, CA, US

-Ensure safety of occupants -Provide first aid-Provide fun and engaging swim lessons

Long Beach, CA, US

-Provide students with alternative methods to solve difficult problems-Instructed closed workshops

Bachelor Of Arts - Ba, Design

Creative Strategy

Advertising

Transportation Design