Director Of Development And Strategy & Managing Director
Current• Realizing a true success story by being a core part of the startup team from day one (18+ years ago), we built the HELL Energy Drink product and brand from scratch. Today, it is estimated as the world's second-largest energy drink, distributed and marketed in over 60+ countries.• The company owns a state-of-the-art mega-factory complex that includes: • An aluminium can factory with a capacity of 4.4 billion cans per year, and • A beverage filling factory capable of producing 6.2 billion cans per year, accommodating energy drinks, iced coffee, milky drinks, soft drinks, ice teas, vitamin drinks, and water.• Playing a key role in the company's development, product range expansion, and brand strategy, primarily focusing on global expansion.• Created and managed the FORMULA1 Sponsorship (AT&T Williams F1) in 2009-2010.• Contracted and organized worldwide talent (BRUCE WILLIS) as a brand ambassador and face for our energy drink brand campaign (2018-2024).• Contracted and organized worldwide talent (MICHELE MORRONE) as a brand ambassador and face for our energy drink brand campaign (2024+).• Pioneered the world's first energy drink entirely powered by A.I. (Artificial Intelligence).
