Extensive people management responsibilities such as hiring, directing, developing a highly engaged teamSets direction at the regional level for the TAExecute brand strategy and tailors to local needs where relevantDevelop detailed tactical implementation plan to prepares for executionForecast brand performance and track progress towards targets with Country Brand LeadsShared P&L accountability; owns expense managementProvide insights to inform strategy, messaging & positioning of cross-EM brand materials; ensure they are modularized appropriately for countries in regionPlan, spend, and track brand budgets at regional level; track revenue performance and design interventions to mitigate risks as gaps emergeOversee CBL training of Field Force on product and market positioningGenerate market research requests and help compile market feedback from CBLsSurface needs for new materials, request support from CTAL and CDOL, and present business rationaleReceive input from markets on brand positioningProactively look for opportunities to centralize additional CBL activities to free their time to focus on customersInterface with regional stakeholdersRegional KOLs: Identify and develop effective relationships with customers, which have regional reach, and ensure that Pfizer is positioned as a leading, innovative and ethical provider of health care solutionsCoordinate the work of CBLs that do not report into this role