Tomáš Kupka Email & Phone Number

Brno, South Moravia, Czechia

Prague, Czech Republic

- Developing lead generation campaigns/strategies, objectives, goals, metrics, and defining best practices, standards, and processes to drive successful customer acquisition- Responsible for planning, briefing, implementation of digital marketing strategy – events, lead nurturing, lead scoring, NPS, segmentation and integration project (CRM + MA tool)- Utilizing customer data to sensitively personalize the customer experience- Collaborating with digital agencies and also internal departments (Sales, IT... )- Creating and executing a performance marketing strategy & execution plan- Developing and managing digital prospecting and remarketing campaigns- Managing budgets and campaigns across all digital channels to drive strong return on investment- Reviewing technical and content SEO issues and recommending fixes- Supporting sales team to improve performance, control and maintenance of their leads- Measuring and reporting performance of all digital marketing campaigns, and assess against goals

Prague, The Capital, Czech Republic

- Responsible for functional design, process design (scenario design, flow mapping,customer journeys), prototyping, configuration, testing, training, demo and definingsupport procedures- Utilizing customer data to personalize the customer experienceInvestigating options to solve business problems and meet business needs- Implementation experience with Pardot and Salesforce Marketing Cloud- Measuring and reporting performance of all digital marketing campaigns, and assessagainst goals- Performing gap analysis to determine the impacts of the future state requirements oncurrent systems- Experience with delivering projects using Agile based methodologies- Preparation of workshops for clientsTechnology: Salesforce Marketing Cloud, Pardot

Prague, The Capital, Czech Republic

- Analysis of the current status and design of an email strategy with regard to business, marketing activities, KPI and planned expansion- I proactively interact with stakeholders to understand requirements and subsequently translate them into technical specification- Managing ESP and reporting maintenance to ensure that reputation score and deliverability is strong- Creating emailing strategies and advanced campaigns configurations- Smart distribution of transactional emails, systems emails and marketing emails within corporate communications- Technology: IBM Watson Campaign Automation (Silverpop), Optivo Broadmail, Mailchimp, Active campaign

Prague, The Capital, Czech Republic

- Email execution including development, deployment, scheduling, segmentation, production, A/B testing and optimization- Creating email templates (IBM Marketing Cloud, Optivo broadmail, MailChimp) - Execution of email tests and enhancements to improve email deployments across devices- Implementing automated email marketing campaigns - Utilizing customer data to personalize the email experience- Working with databases - maintenance, cleaning, segmentation- Creating emailing strategies- Extending and building automated and triggered email programs

Prague, The Capital, Czech Republic

- Management and business expansion of the whole company on the Czech market- Responsible for 360 marketing in the Czech Republic (online, offline, media buying, campaign planning, organization of trade fairs, setting a pricing policy, evaluation of campaigns...)- Business aktivity – direct sales and acquisitions- Building new business network and wholesale partners management- Communication with advertising agencies, active search for business opportunities- Recruitment, management and development of five employees- Ensuring ongoing viability of the shop and eshop in line with the business strategy- Setting up business processes, creating standards

Software Technology And Management

- Unfinished studies in the last semester of bachelor's degree

Electronic Computer Systems

Activities and Societies: Reprezentace školy na MS středních škol ve florbalu Study focused on electronics, IT and economics.