Tom Marks Email & Phone Number

Berlin, Germany

All things app. https://apps.apple.com/app/carhartt-wip/id6449229194

Remote - Germany

- Leading core business areas including virality / membership, home feed and campaign experience as well as authentication and account management- Definition of the vision and product roadmap for the BestSecret shopping app (iOS and Android),- Collaboration with engineering, product design, marketing, and analytics teams to ensure cross-functional and customer centric alignment-Definition and management of A/B tests to optimize the app's performance and improve user engagement

Remote - Germany

- Responsible for the browsing component of C&A's online shop with a focus on a broad scope of areas including UX/UI, omnichannel services ( Store Finder and In-Store Availability), navigation, CMS, product recommendations and personalisation- Close collaboration with UX Designers and User Research, with the unified purpose of creating a customer-centric online shopping experience for C&A's European customers through the implementation of quantitative and qualitative research. - End-to-end feature management of user stories from ideation to implementation with direct work with backend and frontend software engineers through the utilisation of agile best practices (including Scrum and Kanban)

Düsseldorf Area, Germany

- Define, prioritise and drive a product roadmap through the use of user stories and epics and the usage of agile best practices for an online application operating in 21 online locales- Experienced in topics such as API integrations, CMS usage, A/B and user testing, page speed optimisations, technical SEO, landing page designs, taxonomy structures, data management and GTM implementation - Stakeholder and cross-functional alignment and communication with teams including UX/UI design, Marketing, Software/Release Engineering, tech architecture and Business Intelligence.- Product education, presentations and process documentation

Düsseldorf Area, Germany

- Initiation and execution of the content scaling strategy within trivago’s Content Marketing function consisting of 20 languges-Implementation of a global SEO Content strategy-Closely paired with trivago's Agile development team driving product improvements through feature planning and release management and impact management-Identification of content and product opportunities and analysis of business-critical KPIs-CMS management and internal best practice education-Upholding of Financial and legal requirements departmental wide

Düsseldorf Area, Germany

-Led a Partnerships team consisting of 15 markets focused on creative and strategic partnerships with stakeholders including tourism boards, online influencers and hotels-Formulation and Implementation of the Partnerships strategy

Düsseldorf Area, Germany

-Project management of two key PR campaigns, the trivago Awards and the trivago travel Pocketbook, involving outreach and contact with top-tier AU & NZ media outlets and hoteliers nationwide-Built relationships and agreements with key Australian industry stakeholders including tourism boards, media outlets and influential tourism figures

Düsseldorf Area, Germany

-Worked towards sales targets through acquiring and on-boarding new hotel partners, expanding trivago’s hotelier portfolio

Sydney, Australia

-Led a team of Travel Experts and drove the team towards monthly store budgets, passenger and attachment targets to increase year on year growth