All things app. https://apps.apple.com/app/carhartt-wip/id6449229194

- Leading core business areas including virality / membership, home feed and campaign experience as well as authentication and account management- Definition of the vision and product roadmap for the BestSecret shopping app (iOS and Android),- Collaboration with engineering, product design, marketing, and analytics teams to ensure cross-functional and customer centric alignment-Definition and management of A/B tests to optimize the app's performance and improve user engagement

- Responsible for the browsing component of C&A's online shop with a focus on a broad scope of areas including UX/UI, omnichannel services ( Store Finder and In-Store Availability), navigation, CMS, product recommendations and personalisation- Close collaboration with UX Designers and User Research, with the unified purpose of creating a customer-centric online shopping experience for C&A's European customers through the implementation of quantitative and qualitative research. - End-to-end feature management of user stories from ideation to implementation with direct work with backend and frontend software engineers through the utilisation of agile best practices (including Scrum and Kanban)

- Define, prioritise and drive a product roadmap through the use of user stories and epics and the usage of agile best practices for an online application operating in 21 online locales- Experienced in topics such as API integrations, CMS usage, A/B and user testing, page speed optimisations, technical SEO, landing page designs, taxonomy structures, data management and GTM implementation - Stakeholder and cross-functional alignment and communication with teams including UX/UI design, Marketing, Software/Release Engineering, tech architecture and Business Intelligence.- Product education, presentations and process documentation

- Initiation and execution of the content scaling strategy within trivago’s Content Marketing function consisting of 20 languges-Implementation of a global SEO Content strategy-Closely paired with trivago's Agile development team driving product improvements through feature planning and release management and impact management-Identification of content and product opportunities and analysis of business-critical KPIs-CMS management and internal best practice education-Upholding of Financial and legal requirements departmental wide

-Led a Partnerships team consisting of 15 markets focused on creative and strategic partnerships with stakeholders including tourism boards, online influencers and hotels-Formulation and Implementation of the Partnerships strategy

-Project management of two key PR campaigns, the trivago Awards and the trivago travel Pocketbook, involving outreach and contact with top-tier AU & NZ media outlets and hoteliers nationwide-Built relationships and agreements with key Australian industry stakeholders including tourism boards, media outlets and influential tourism figures

-Worked towards sales targets through acquiring and on-boarding new hotel partners, expanding trivago’s hotelier portfolio

-Led a team of Travel Experts and drove the team towards monthly store budgets, passenger and attachment targets to increase year on year growth