I'm leading SEO and content initiatives for Usersnap. This includes managing content writers, social media, and all related SEO work / organic distribution channels. Other things I'm working on are ongoing analysis, content decay management, content operations, and updating/building a content calendar focusing on outcomes. My daily work leverages the power of AI for efficiently scaling content operations, ideation, competitor gap analysis, or other types of valuable analysis for improving our organic performance.

As the content and SEO lead at airfocus - modern product management platform, I spearheaded efforts that resulted in a remarkable surge of organic traffic within a span of just 12 months, with a year-on-year growth rate of 90%.• I developed streamlined processes for SEO growth, resulting in a high-quality content creation machine and cross-team collaboration.• I was able to attract and onboard high-caliber Product Manager writers and an additional Content Editor, diversifying the content portfolio and improving content operations. As a result, our team was able to consistently deliver high-quality content, leading to a 30% increase in content production.• I collaborated closely with the design and website teams to optimize website conversion rates and copy for all channels. Together, we produced dozens of downloadable assets and improved the user experience for both desktop and mobile users. As a result, we achieved a more seamless user journey and saw a significant increase in conversions.• I led the way in establishing a comprehensive content success reporting system in Looker Studio. By using first-touch/last-touch data attribution, we were able to ensure seamless communication and continuous improvement across all teams involved in content creation.Overall, my leadership and expertise in SEO and content strategy were instrumental in driving significant growth and fostering a culture of continuous improvement and collaboration at airfocus.

Expanded content into five international markets, including DACH, UK/US, APEC, IT, and FR, while ensuring synchronization of all translations with the editorial calendar.• Proactively managed all SEO-related KPIs and monitored them on a daily/weekly basis to ensure the achievement of strategic objectives.• Led the off-page SEO activities and optimized the unqualified leads funnel, identifying new opportunities for growth and driving revenue generation through strategic SEO initiatives.• Drafted Content SEO strategy based on research and extensive competitor analysis.

As a Content Manager, I crafted and implemented a holistic plan for the Czech market on behalf of the company.My responsibilities included overseeing the maintenance of the blog and social media accounts, managing the editorial calendar, and creating content for the newsletter.The successful execution of this strategy led to a remarkable growth in organic search traffic, with a yearly increase rate of 325%.

As a Digital Marketing Manager at SpojujeNasJoga in Prague, I spearheaded the development and execution of the company's vision and strategy for online courses and video content. I oversaw successful Facebook and Instagram acquisition campaigns, as well as managed a team of eight talented video creators and designers that produced 300 online courses and design collaterals to the highest quality standards.My role also included building an email list of 20,000 community members and leading all PR activities, while managing drip and autoresponder campaigns to ensure customer engagement and retention.Through various marketing funnels, we acquired over 3,000 paying customers and crafted compelling landing pages to drive conversions.

As a Content Marketing and SEO Specialist at digital marketing agency Vceliste I had the opportunity to develop and implement a highly successful content strategy for the company's blog.This strategy transformed the agency's client portfolio and increased the demand for content and SEO services. In addition, I co-authored the first Czech book on content marketing, which provided diverse content offerings and supported our growth.As part of my role, I also led communication and collaboration with team members, external suppliers, and outreach specialists to ensure effective project execution. It was a rewarding experience to work with such a talented group of individuals and see our collective efforts translate into tangible business results.