Narrative Building - Develops the branding, product definitions, value propositions, and key differentiators for new solutions and services offered by Signal Product Launch Coordination - Crafts and manages the go-to-market strategies, communication requirements, and organization-wide training for all product launches, and feature releasesMarket Positioning - Monitors industry movement and sharpness product competitive positioning by funneling knowledge to product team and uncovering messaging opportunities for public relations team Content Creation - Produces wide range of marketing and sales collateral including industry-focused point of views, thought leadership papers, blog posts, value proposition one-sheets, technical data sheets, competitive positioning documents, and sales presentationsSales Support - Prepares creative marketing technology solutions and pitches for sales presentations

Process Implementation - Led the development and execution of the Partner Program, enabling complex marketing technology platforms to integrate with the Signal platformProject Management - Led the day-to-day prioritization and organization of development work for a team of six developers to ensure deadlines were met and goals accomplishedPartner Relations - Maintained close relationships with a wide variety of ad-tech partners requiring consistent communication with external product and development teamsEducation & Communication - Created and presented material for a variety of education efforts ranging from quality assurance training for international teams to weekly company-wide technical development updates

Account Management - Lead contact for daily client communication, presentations and overall strengthening of relationships for accounts including: Tootsie Roll Industries, Kissimmee CVB, Florida Power and LightDigital Media Planning - Planned, executed, and optimized digital media campaigns using the following media-related vehicles: Paid Search, Biddable Social Media, Rich Media, DSP Media, DMP Data, Brand-Site Analytics, Brand-Site/Creative/Search RetargetingMedia Buy Negotiating - Maximized clients' advertising budgets by aggressively negotiating added value placements and creatively brainstorming high brand-visibility opportunities Sales Communication - Developed value proposition for FUOR Digital Media Products, by leading brainstorms, working with creative agencies, creating sales decks and infographicsEducation - Led company-wide Planning Workshop which instilled a Vehicle Agnostic/Metric Driven strategic approach across all digital advertising campaignsPlatform Operations - Incorporated the TubeMogul programmatic video exchange tool into the GENERATOR portfolio of tools

Digital Media Execution - Cultivated technical and account skill sets required to become an effective digital media planner aided by completing competitor/landscape research, executing display media campaigns, and leading SEM strategy and optimizations

Digital Media Execution - Responsible for managing the daily tasks for planning, buying, executing, and reporting on digital media campaigns