Tomas Bauducco Email & Phone Number

Estados Unidos

- Management of customer activation, retention and cross-sell strategy, focused on customer lifetime value and churn reduction- Regionally responsible for user engagement strategy. Project Leader: Habit & Engagement for Mexico, Brasil & Argentina. Objetive: Increase purchase frequency of the active users.-Administration of Email & Push Notification channels. Implement new communication channels such as in App communications (banners, modals, sliders), SMS and WhatsApp-Reporting to the different business units in order to monitor results andmetrics.- Analysis and Segmentation of audiences through SQL.-A / B testing implementations to analyze possible user activation,acquisition, and retention strategies.-Detect opportunities for improvement, scaling processes and tasks toautomation to enhance results.-Evaluate, prioritize and align the Growth Marketing actions for theMercado Pago business unit.-Ensure a comprehensive vision of implementations in the Marketing channels.

- Lead and coordinate the merchandiser/CRM & channels team- Performance of free channels: App, CRM and site. KPI: sents, open, CTR, RPI, CVR.- Owner of Marketing Calendar.- Optimization of investments in paid channels: google, facebook, remarketing. KPI: investment, sessions, traffic, ROI and cir- Planning of OKRs and KRs. Growth strategies. Leader of Design & UX OKR- Responsible for Customer acquisition & retention: RFM insigths, create WJ & Anti-churn journeys. - Sales, CR, traffic and customer insignia to the commercial, pricing and planning teams.-

Argentina

- Responsible for the sale of Sports Clothing and Footwear. Featured brands: Adidas, Nike and Converse- Insights of sale to commercial team and planning.

Education record

Intercambio Academico

Retention & Engagement, Growth Marketing