Tomás Benguria Garibaldi Email & Phone Number

Santiago, Cl

Chile

Business and P&LResponsible for the business and P&L for Central America, Caribbean, and Travel Retail. Accountable for USD 20 million in exports and approx. USD 55 million in consumer sales.Achieving Record ResultsLed the key portfolio to the best historical results in main markets (FY 2023-2024 YTD), fully aligning with the company's strategic goals.Innovative Distribution ModelDeveloped & implemented a new distribution business model for the company, significantly reducing costs and expenses. It involved extensive portfolio management, reducing SKUs by almost 50%. This model preserved over USD 4 million in revenue that would have been lost, maintained overall profit contribution, and improved profit margins by 6%.LeadershipLed partner teams across markets, requiring deep involvement with importers and retailers. Retailer PartnershipDeveloped strong relationships with local retailers to enhance business performance. Implemented Category Management processes while acting in a consultant capacity.Cross-functional CollaborationWorked closely with and led internal teams including trade, marketing, customer service, BI, finance, and legal, adopting a holistic approach to the business.Business ProcessesStructured an efficient business cycle to add value and effectively impact key defined lead measures.Sales Planning and StrategyDesigned comprehensive sales plans covering business strategy, product development, distribution, pricing, & ROI analysis.Marketing Planning: Developed a system for planning, tracking, and executing marketing plans while effectively managing budgets. Achieved over 90% successful execution of marketing activities through this tool and its way of working.Data AnalysisHeaded the creation of data analysis tools, processes, & visualizations. These models are now utilized regionally and even globally.Cost and Pricing StructureBuilt cost & pricing structures from origin to selling price at point of sales.

Chile

Chile

Chile

Business Intelligence for Central America, Caribbean and South America. Special focus on core markets: Costa Rica, Panamá, Guatemala, Colombia, Perú, Ecuador, Dominican Republic and Puerto Rico. Some key aspects of the role include:• Manage and structure clients -distributors- data inputs in order to obtain reliable, valuable and actionable information, meaning constant relationship with the client. This data consists both in distributors and retailers sell out, together with clients inventories. • Analyse and evaluate sales performance:- Viña Concha y Toro Group sales, distributor sales and retailers sell out.• Sales and inventory analysis in order to:- Prevent distributors stock shortage.- Set the coming period goals with precise information, granting a better position towards the negotiation with the client. - Accurately dispose shipments through the year increasing the chance of meeting the goals. • Business dashboards design and building in favour of smooth data outlooks, conveying to an insightful and actionable approach to the business improving commercial and strategic decision making. - Updated on a monthly, quarterly and yearly basis both with an internal and external -clients- scope.- Implemented globally.• Add value through market analysis grounded in different databases such as Nielsen, Dichter & Neira, IWSR, Caucasia, Intelvid and Wine Intelligence. - Competitive analysis applying essential KPI's.- Find and size business opportunities.

Milan Area, Italy

Dual role, integrating both a sales and analytics perspective. The sales function focused in sizing opportunities and approaching clients with the most suitable Nielsen solutions to help them achieve their business goals and, certainly, increase Nielsen’s revenues. This always with data at the core, therefore carrying on plenty of analyses and data interpretation in order to provide valuable and actionable insights to answer clients’ business issues. On a second stage of the experience I devoted 100% to the analytical role, effectuating exhaustive analyses of different markets, categories and brands, achieving a deeper understanding of a wide spectrum of indexes and KPI’s, connecting and linking them in order to produce even more relevant insights for data driven decision making. Furthermore, I became 100% proficient in Nielsen Answers Desktop and Nielsen Web I-sights. Among the multiple categories and clients I worked with, some of the most important are:- Incontinence for Essity.- Toilet paper for Essity. - Pasta for Barilla. - Petfood for Affinity. Despite the professional opportunity, for the moment I decided to continue my career in Chile.

Santiago Province, Chile

3 months internship working in a 3 person group, managing the relationships betweenclients and Simple.Also had to articulate and control the creative process within the agency in order to accomplish the desires and timings arranged with clients, therefore been able to constantly collaborate in the creative process itself.Main clients: - Viña Santa Rita- Scanavini- Radio Futuro- Radio ADN- Lotus- Casa BarrosMy performance was returned with a job offer, been hired for 2 extra months. After that period I left because it was not compatible with my studies.

Master’S Degree - Graduate School Of Business, International Master In Multichannel Marketing Management, 106 / 110

Activities and Societies: Politecnico Di Milano's football team.

Bachelor’S Degree, Advertising

Advertising