Senior Manager with 20 years of experience in different sales channels. I currently enjoy leading different indirect sales channels developing the SME market at Vodafone. I have strong and deep commercial experience leading long-term plans to reduce Chur and increase revenue in very competitive markets. Demonstrated experience and success in defining and implementing Go To Market strategies based on data analysis, resulting in a significant increase in both B2B and B2C market share. Disruptive, critical, and results- and customer-oriented. My mission is to drive market share growth and customer satisfaction, through the definition and implementation of innovative and disruptive go-to-market strategies that adapt to the needs of the market and partners. Additionally, I am passionate about digital transformation and continuous learning. For this reason, I completed the Master in Internet Business (MIB) at ISDI, where I acquired knowledge and skills in the digital field, as well as the agile methodology (Scrum). I am also a volunteer at the ISDI Foundation, where I help international NGOs with their digital transformation, as part of a multidisciplinary team led by a Product Owner.I consider myself a disruptive, critical and customer-focused leader, with an analytical profile and a strong orientation towards excellence. My goal is to continue adding value to the organization, clients and society, through the creation of high-impact solutions and personal and professional growth.