Accounts: Esporão, Universidade Católica Porto, Abreu Advogados, Zmar as well as other new business projects.I had the opportunity to develop, coordinate and manage several projects ranging from pure digital such as Media&Intelligence for Católica Porto and 360 integrated communication campaigns for Esporão. Of those, I am particularly proud of the “Se não for já, já não é” campaign for… Show more Accounts: Esporão, Universidade Católica Porto, Abreu Advogados, Zmar as well as other new business projects.I had the opportunity to develop, coordinate and manage several projects ranging from pure digital such as Media&Intelligence for Católica Porto and 360 integrated communication campaigns for Esporão. Of those, I am particularly proud of the “Se não for já, já não é” campaign for Esporão.http://www.briefing.pt/marketing/36125-sera-este-o-ultimo-ano-do-tua.htmlI also delivered the Media Plan for Esporão Monte Velho brand repositioning. Show less

Anselmo 1910 is the 4th biggest retail player in jewelry and luxury watches in Portugal with brands in their portfolio such as Panerai, Piaget, Franck Muller and Jaeger-LeCoultre. I was assigned to help develop and implement the comercial and marketing plans for the high-end lisbon stores and leading a comercial team of 8 members to achieve their results.

Laundry Category Brands: Xau, Woolite , Vanish, Calgon, QuantoHelping to create and implement the marketing plan together with the product manager- Competition and Portfolio Analysis - Responsible for Digital (Facebook and Website for Vanish, Woolite and Calgon)- Point-of-Sale merchandise development

- Brand Ambassador for the Brazilian market - Competition Analysis - Point-of-sale positioning control and sell-out strategies

- Planning, Implementing and monitoring point-of-sale promotional campaigns - Logistics team management for the in-store marketing activities - Controlling the point-of-sale brand positioning - Merchandise Stock Management - Monitoring Competition

Theme : Marketing in Social Networks