Tomás Colantonio Allende Email & Phone Number

Argentina

Responsible for leading a team of analysts who build and drive crucial marketing capabilities in Rappi’s paid media push channels (Google & Meta) from the ideation phase to experiment design, budget management and execution. Responsible also for staying up-to-date with the latest paid media trends and best practices to ensure that campaigns are as effective as possible, while interacting with cross-functional teams such as Branding, CRM, Product and Adtech.• Bring new users and orders with efficient CAC/CPOs. Effective budget management between countries and channels, maximizing ROAS.• Effectively lead, motivate and challenge a team of analysts; as well as the external agency.• Make decisions around how to invest Rappi’s budget in the most efficient way to achieve results (new users, CAC, GMV, orders), and responsible for the optimization and maintenance of the channels across multiple LATAM markets.• Experiment, measure and analyze performance of each country and channel and the impact on the overall business. Work proactively to bring new ideas to test and ways to improve our team work.• Build hypotheses and leverage testing (A/B tests, geo-test, incrementality tests) to drive the channels’ measurement agenda, improving always-on results via experimentation.• Act as a project leader for key strategic initiatives within the performance team in collaboration with cross-functional teams (adtech, CRM, BI, branding, product and finance).• Build powerful business relations with media-channel partners (i.e: Google, Meta, TikTok) and media agency to increase knowledge and implement alpha/beta product testing being a media expert.

Licenciatura En Administración Y Sistemas

Bachillerato Nacional En El Área De Ciencias Exactas