Tomas Diaz Email & Phone Number

Stockholm, Se

Orlando, Florida, Us

Orlando, Florida, Us

flexReceipts, the leading enhanced digital receipts solution, offers retailers a post-sale opportunity to communicate with their customers. flexReceipt’s enriched receipts build customer loyalty and drive sales, while allowing retailers to monitor spending habits and shopping trends. The company’s patent-pending software allows retailers to add social media links, videos and customized offers to digital receipts. Go Beyond the Sale.

The Digital Council is a collaborative, networking group of digital leaders focused on the e-commerce, mobile and innovation functions in retail. Powered by the expertise in the Shop.org community, these senior level experts from NRF member companies represent the breadth and diversity of the retail industry and give their time and knowledge to help advance their organizations, careers and the industry overall. Council members connect regularly through in-person meetings and events as well as through digital channels.

Benton Harbor, Michigan, Us

Benton Harbor, Michigan, Us

Benton Harbor, Michigan, Us

Benton Harbor, Michigan, Us

Manage a $4+ billion brand directing the long term vision and short term business plan.• Responsible for brand positioning, brand architecture, and product design. • Influence product development and innovation pipeline to deliver consumer relevant products for the brand. • Create brand differentiation strategies to successfully distinguish Whirlpool brand from internal and competing brands in the marketplace.

Benton Harbor, Michigan, Us

Accountable for increasing unit volume, profitability, balance of sale, and balance of floor all while integrating the Maytag portfolio of brands. • Transformed & revived a lagging business. • Improved market share while maintaining operating profit % flat vs prior two years. • Created floor assortment strategies, advertising plans & sales promotions to drive traffic & generate up-sell opportunities. • Created integrated marketing plans that successfully launched two new product lines. Worked directly with marketing agencies in creating compelling marketing collateral & point-of-purchase displays to properly seat all new products. • Hailed as a launch expert for conducting ‘best in-class’ launches within this national account.

Benton Harbor, Michigan, Us

Managed a $270m portfolio comprised of four accounts within the Sears “off-mall” segment. Worked to maximize revenue and balance of sale by gaining advertising and increased product assortments in these accounts. • Increased Whirlpool Corporation’s balance of sale in these channels, ultimately increasing revenue by 20% in one year.• Consistently strove to win advertising, prime retail space, and incremental product flooring. • Created unique training plans based on the needs of each specific outlet while also ensuring smooth product transitions. • Won prestigious “Partners in Progress” award for pioneering new ways of selling through Sears.com, resulting in record earnings for both companies through this channel.

Benton Harbor, Michigan, Us

Managed the day-to-day operations and logistics of Whirlpool’s Sears sales team to ensure smooth transactions with this trade partner. Responsible for the strategy and execution of training Sears’s sales associates on Whirlpool’s products. • Led a team of supply chain analysts to ensure that Whirlpool’s products were delivered on time and damage free in a cost effective manner. Reduced late fees and damage charges by 18% in one year, resulting in $250k savings for the company. • Eliminated 12k units or $6.2m of discontinued and obsolete inventory, creating $7m dollars in incremental revenue and reducing the company’s overall working capital. • Led strategic initiatives of importance to our sales team in order to drive incremental sales through this channel. Successfully spearheaded a novel training program that educated all 17,000+ Sears’s sales associates on Whirlpool’s new product lines that year.

Benton Harbor, Michigan, Us

Served as the financial support for Whirlpool’s post purchase department’s assisting the warranty, call center, and field service organizaations. • Responsible for budgeting, forecasting, and analyzing the organizations’ $250 million expense. • Accountable for the tracking of Whirlpool’s total cost of quality initiative, which reduced $20m in spend vs. prior year. • Assisted in the outsourcing of the Extended Warranty business – allowing Whirlpool to implement a more efficient revenue recognition methodology, increasing operating profit by $10m. • Successfully led an initiative that reduced call center SGA by 15% in one year by implementing an automated voice response system. • Utilized six sigma statistical tools to accurately forecast & predict the company’s future expenditure in these departments. .

W16 Batch

M.B.A., Marketing And Finance

Education record

Education record