Sales, Marketing and Customer Management, collecting several different experiences, especially in digital context.Previous roles in leading companies as Customer Manager, Business Unit Manager, Sales and Marketing Manager, Business Development Manager.Business development and new market, data marketing and innovation.Personal interest: people attention and motivation, in our current digital and social tech situation (connected with managerial strategies like gamification, engagement, inbound marketing, etc.).Imprenditore per la startup CRMpartners, dopo numerose e differenziate responsabilità ricoperte nei settori Marketing, Vendite, CRM e Gestione Clienti, soprattutto legati a progetti di cambiamento e innovazione verso il Digital.Ruoli da Responsabile Business Unit, Marketing e Vendite, Business Development e Customer Base Manager svolti in aziende leader.Particolare interesse verso gli strumenti innovativi offerti da tecnologie digitali e social network (tecniche come gamification, engagement, inbound marketing, ecc.) per conquistare l'attenzione e la motivazione di clienti, collaboratori e stakeholders.Gestione Business Unit, Customer Manager, Sales, Marketing, CRM, SFA Sales Force Automation, Customer Journey, Churn management, Churn prevention, Data Marketing, Engagement, Gamification, Inbound Marketing, Nurturing, Customer Care, Servizio Clienti, Telemarketing, Customer Analytics, Digital, Business Process Reengineering.