The purpose of my position is to transform ECRGROUP® into a benchmark in the Outsourcing Services and Solutions industry. In order to carry out the above, together with my team, we must manage the Marketing and Communications strategy focusing on Connect, Convert, Execute and Learn. Within the specific functions of the position are; brand development and refresh, web page design, mass mailing, CRM administration and reporting, digital strategy, among others. All of the above, with the aim of positioning the value proposition and positively impacting customers operations. The latter being the purpose of ECRGROUP®.

From the Quality and Services Management, my focus is on the implementation of Technological Service Platforms for the Retail world (management and execution of the point of sale), in addition to supporting and accompanying, to all areas of the company, in the design and implementation of improvements in its processes from the technological and innovation perspective.What inspires me most about my work is the possibility of having conversations that impact, in a creative way, the solution of problems and thus articulate, as a team, what will be the actions to be taken and the steps to follow; make things happen.The above has taught me to find the words and the precise moments to transmit, both my ideas, as well as those of the teams in which I participate and / or lead. Also, I have allowed myself to deploy my knowledge in various disciplines and domains, always seeking comprehensiveness and strategic vision from my position in the company.I'm a member of the Data Warehouse and Digital Transformation Committee.

Página web personal, blog y otras asesorías.

The essence of my work is to understand the need of my internal client and transform them into an attractive and interesting context for selling. This has resulted in the identification of value proposals, target markets and other essential elements in the definition and product development; setting marketing plans from an holistic perspective; supporting, designing and coordinating Go-to Market strategies for our business units. I am the leader of a group of three Account Managers for the priority accounts of the firm, as well as the CRM and Reporting team.Our main achievements as a team have been; increase the use of CRM by 35% in the last year and a half through training and the generation of reportability designed specifically for the control and management of the business pipeline. Also, we have been able to give visibility and generate new loyalty strategies for our priority clients and, finally, the monitoring and articulation of go to market strategies for certain specific accounts and functions.In addition, I led the implementation of a task and time management control project for the professionals in our Marketing and Sales Support Area.

Strategic thinking towards Business Development, improving processes, managing the CRM Strategy and Pipeline.

SAP and CRM implementations; clients master data, business strategy, CRM Administration and Reports.

Generación de información, tanto interna como externa, para la toma de decisiones; Competitive Intelligence.

Strategic Advisory on the business plan.