Tomas Bäcklund Email & Phone Number

Stockholm, Se

CMO/CDO for Elite Hotels of Sweden - Sweden's leading premium hotel group. The group currently run 41 hotels, Sweden's leading spa - VANA (with five locations), gastro- pub chain The Bishop Arms, Miss Voon restaurants as well as a large number of independent restaurants. One can roughly divide my responsibilities as the CMO of Elite Hotels into four categories: • Brand• Marketing• Digital development (I am as much CDO as the CMO of Elite Hotels)• Conceptualization (of hotels)Brand and marketing are about full funnel marketing (including OTA’s, affiliation and third-party software). Digital development is about optimizing the customer journey including the website (www.elite.se) and the loyalty program (Elite Hotels Rewards). The conceptualization is to create new hotel products (i.e destination hotels like www.adastrabyelite.se and www.thewoodhotel.se) Achievements/results: Increased revenue between 2019 and 2022 with 55% or approximately 15M€ (YoY)Number of transactions increased from 156 183 (2019) to 222 642 (2022) or 42%The increase in revenue 2023 is 11,6% higher (on our website) than it was 2022.The price has increased 15% between 2019-2022. Awards: CMO of the year 2024: finalistSwedish growth awards 2024: Gold ((A price that goes to a company (not just hotel-companies) that have created the biggest growth - driven by marketing))Swedish growth awards 2023: Silver . The Golden Egg: Nomination (Sweden’s biggest and most prestigious advertising award)Swedish SEO - prize: Gold.

Stockholm, Stockholm County, Se

River is a creative agency with digital DNA based in Stockholm and Amsterdam. River got awarded "Agency of the year" 2020.Overall responsibilities: Account director for: Klarna, Nike, Mazda, Schneider, ReadlyLeading the agency's own marketingNew business areas, new clientsAddress both strategic and operational issuesPart of the agency’s management

Solna, Stockholm County, Se

Niteco is a leading digital/IT- consultant agency with about 250 employees delivering projects for clients globally. As the country manager for the Nordic region my priorities are: business development, set and carry out strategies, Sales (strategy and tactically), and keep the positive trend that has been seen over the last years. Having top of the line digital consultants puts Niteco in a very good spot for the years lying ahead. Clients:Bonnier, Bemz, West pay international, CGI, Maria Nila, BisnodeResponsibilities include but are not limited to: - P&L- head of Nordic offices - Head of Nordic consultants- Set and carry out growth strategy- Business development etc.

Oslo, No

The biggest partner owned communications agency in the Nordic (155 professionals), but with a smaller presence in Sweden. Works in the field of market communication (Owned, deserved, shared and bought media), creative communication, strategic communication, storytelling, PR, public affairs, corporate communication, crisis communications, social media and digital strategy. Exclusive affiliate of Ketchum.Pleon with 2500 employees in 40 countries. Clients: Discovery, Eurosport, Colosseum dental group, State street global advisors, Schroders Responsibilities include but are not limited to: - Business development - Analyzing company figures, and create and carry out business strategies- P&L analysis (budget responsibilities)- Analyzing business models and internal processes- Address both strategic and operational issues- Cross sales between Sweden, Denmark, Norway- Nordic Client director- Change management (and leadership)- Senior advisor and account director for some of the biggest clients

Stockholm, Stockholm, Se

Top tier communication consultant firm working in the field of strategic communications, marketing (Owned, deserved, shared and bought media), public relations (including digital PR), crisis communications and advisory, digital strategy and production, content communication, sustainability advisory, corporate social responsibility, Investor relations, internal communications, storytelling, social media, corporate communications and more. Part of Northern Europe’s biggest communication group – Intellecta AB. (Publ. OMX Small cap). Edit: Intellecta corporate has since then been sold to Halvarsson & Halvarson group.Clients: Audi, Volkswagen, Barncancerfonden, Swedish Government. Election authority etc.Overall responsibilities as include:- Create and carry out sales strategy (Including growth strategy)- Business analysis (in order to expand current business). - Business development- Setting and meeting sales quota - Top line growth- Expert LOU/public tenders- Leading pitch- and sales teams from one or more companies.- New markets and new clients- Analyzing and optimizing sales efforts- Leading sales teams (both national and international)

Se

http://www.connoisseurint.se/Small publishing house operating only towards the top 0,5% most affluent Swedishcitizens via different media channels. Including print products, digital marketing and event driven marketing. I was in charge of some of the publishing houses most important clients working as their guide and advocate in every interaction with Connoisseur. I built and created relationships with companies whose target group where in this specific niche group of people. Marketing including digital, print and event channels. My clients were mainly high-end retail, airlines and electronics clients.

http://www.blendow.se/Marketing, education and publishing towards the legal sector.In charge of a magazine directed towards Sweden’s legal community. Leading and mentoringsales persons, meeting sales quota and setting sales strategy for advertisers, events andmore.

Stockholm, Se

http://www.annonsdax.se/Media sales for Sweden’s biggest publishing house – Aftonbladet in both digital andanalogue channels.I was in charge of some of the company’s biggest clients.

Marketing Communications And It

-University Courses In Technical Sciences

Upper Secondary School, International/Eu- Economy

Education record