Chief Marketing Officer
Current- CMO/CDO for Elite Hotels of Sweden - Sweden's leading premium hotel group. The group currently run 41 hotels, Sweden's leading spa - VANA (with five locations), gastro- pub chain The Bishop Arms, Miss Voon restaurants.
- Brand
- Marketing
- Digital development (I am as much CDO as the CMO of Elite Hotels)
- Conceptualization (of hotels)Brand and marketing are about full funnel marketing (including OTA’s, affiliation and third-party software). Digital development is about optimizing the customer journey including the.