Co-Founder
CurrentAfter its two editions, Sport Alive has estabilished itself as the biggest Czech and Slovak sports business conference attracting 500 sports business professionals and 40 speakers.
May 2022 - Present
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Tomas Janca Email & Phone Number
Marketing Consultant | Sports Marketer | Mini MBA in Brand Management
at
Sport Alive
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✓ Verified August 2026
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Current company
Role
Marketing Consultant | Sports Marketer | Mini MBA in Brand Management
Location
Prague, Czechia, Czech Republic
Who is Tomas Janca? Overview
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Tomas Janca is listed as Marketing Consultant | Sports Marketer | Mini MBA in Brand Management at Sport Alive, based in Prague, Czechia, Czech Republic. AeroLeads shows a matched LinkedIn profile for Tomas Janca.
Tomas Janca previously worked as Co-Founder at Sport Alive and Brand Strategy and Marketing Consultant at Tomáš Janča. Tomas Janca holds Mini Mba, Brand Management, B from Marketing Week Mini Mba With Mark Ritson.
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Sport Alive
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Profile bio
About Tomas Janca
With over 13 years experience as a strategist in marketing and advertising, I'm driven by a desire to drive future growth for brands through strategies that are based on market and consumer research and harness the commercial power of creativity.I have also been very active in the field of sports marketing. I have helped some of the best Czech sport brands define and successfully implement their marketing strategy. Along the way, I have created new marketing platforms both offline and online.
Listed skills include Sports Marketing, Strategic Planning, Marketing Strategy, Word Of Mouth Marketing, and 23 others.
Current workplace
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9 roles · 22 years
Tomas Janca work experience
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Brand Strategy And Marketing Consultant
Current
Tomáš Janča
eos media (January 2022 - now)• Brand strategy• Communication strategy• Overall marketing supervision and creative directionCzech Basketball Federation (March 2019 – now):• Marketing Consultant• Project leader (Merchandising, Online platform)• ATL/BTL campaign strategist (World Championships 2019)Subterra (July 2020 - now)• Recruitment marketing • Digital marketing• Creative and content productionWorld Floorball Championship 2025 (May 2023 - now)• Marketing and Comms Strategy• Project leader (Visual Identity)Other notable recent projects: Tipsport (September 2020 - April 2021)• Brand Strategy • Agency briefingFlorbal Mladá Boleslav (August 2016 – September 2023):• Brand strategy• Creative direction• Movie productionC.S.CARGO (June-September 2019, January - April 2023)• Sponsorship and Media Strategy for the Rugby World Cup 2019 campaign• Sponsorship Opportunities AssessmentCzech Mountaineering Association (October 2021 - February 2023)• Brand strategy• Communication strategyKanonýři Kladno (May 2019 – August 2020, January 2022 - now) - Overseeing the marketing function of the club:• Brand strategy• Marketing team leader• Creative direction• Merchandising startegy• Partnership activationManifesto Market (June-July 2019)• Brand positioningStatutární město Mladá Boleslav (December 2020 - April 2021)• Communication strategy
2009 - Present
~17 yrs 7 mos
Country Managers Coordinator
In my role, I was responsible for the strategic developement and management of international partners network and driving foreign markets growth. Among other things, I successfully organized the very first Livesport Summit 2020 bringing Livesport's country managers from all around the world to Prague for two-day event jam-packed with presentations and social events.
May 2019 - Jan 2020
Head Of Marketing And Communication
Sep 2016 - Feb 2019
Owner & Publisher
Sportbiz.Cz
Founded SportBiz.cz as a project aimed at sports marketing professionals (sports executives and corporate sponsors).SportBiz.cz is a platform for sharing creative sports marketing ideas & tactics, and best practices in sports branding, marketing, and promotions both in the Czech republic and worldwide.
2011 - Sep 2016
Co-Owner
In my role, I was responsible for both strategy and creative leadership as well as overseeing the execution. I worked for big Czech sport brands on federation, league and team level (football, volleyball, basketball). Among other projects I was responsible for numerous:- Branding and rebranding projects - Communication campaigns - Development of a new digital and physical marketing platforms ( e.g. a football camp) - Website and mobile app concepts and implementation - Content production Brands I worked with: ePojisteni liga, AC Sparta Praha, FK Jablonec, Český volejbalový svaz, STES, Pražský fotbalový svaz
Mar 2013 - Aug 2016
Executive Board Member
I was an executive board member of Czech Floorball Union and also the chairman of the Marketing Committee. As such, I was responsible for both overall marketing strategy of Czech floorball and its implementation. Biggest achievements:- Expansion of marketing function at Superleague clubs through a unique development program (5 years of existence, measurable results)- Successful and award-winning rebranding of the Czech floorball federation - Rapid development of digital assets of Czech floorball (third biggest online community on sports federation level)
Jun 2012 - Jun 2016
Strategic Planner
As a strategic planner I was responsible for structuring the communication problems in a way that they are easier to be solved.Day-to-day collaboration with the creative team on brainstorming creative deas, polishing creative concepts, and making sure the creative work is still on-message and on-target.I was also responsibile looking for new (online) trends, behaviours and needs that will allow the client’s message to break through the clutter and deeply connect with its audience. I worked on successful strategic projects for important agency accounts such as T-Mobile, Kraft, ČSOB, Česká pojišťovna, Komerční banka, Sazka, BMW, FINEP, etc.
2009 - 2013
~4 yrs
2005 - 2008
~3 yrs
3 education records
Tomas Janca education
Mini Mba, Brand Management, B
Master'S, Marketing And Management
Administración
FAQ
Frequently asked questions about Tomas Janca
Quick answers generated from the profile data available on this page.
What company does Tomas Janca work for?
Tomas Janca works for Sport Alive.
What is Tomas Janca's role at Sport Alive?
Tomas Janca is listed as Marketing Consultant | Sports Marketer | Mini MBA in Brand Management at Sport Alive.
Where is Tomas Janca based?
Tomas Janca is based in Prague, Czechia, Czech Republic while working with Sport Alive.
What companies has Tomas Janca worked for?
Tomas Janca has worked for Sport Alive, Tomáš Janča, Livesport, Men'S World Floorball Championships 2018, and Sportbiz.Cz.
How can I contact Tomas Janca?
You can use AeroLeads to view verified contact signals for Tomas Janca at Sport Alive, including work email, phone, and LinkedIn data when available.
What schools did Tomas Janca attend?
Tomas Janca holds Mini Mba, Brand Management, B from Marketing Week Mini Mba With Mark Ritson.
What skills is Tomas Janca known for?
Tomas Janca is listed with skills including Sports Marketing, Strategic Planning, Marketing Strategy, Word Of Mouth Marketing, Social Media, Creative Writing, Copywriting, and Sponsorship.
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