Marketing Associate
CurrentCollaborated with internal teams to create and communicate B2B and B2C marketing strategies.Analyzed data to improve email deliverability, open rate, click-through rate and survey completion.Further enhanced HCCA’s visual communication with modern, readable and engaging elements.Incorporated cutting-edge copywriting techniques to captivate and engage today’s modern user.Created multi-lingual, email and bulletin communications for multiple brands (text and design).Designed mobile-first landing pages.Planned and sourced gifting materials and e-store branded items.