Tomás Legorreta Marín
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Tomás Legorreta Marín Email & Phone Number

Director of research and development marketing and procurement at Mercadazo
Location: Mexico City, Mexico, Mexico 8 work roles 2 schools
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Current company
Mercadazo
Role
Director of research and development marketing and procurement
Location
Mexico City, Mexico, Mexico
Company size
71 employees

Who is Tomás Legorreta Marín? Overview

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Quick answer

Tomás Legorreta Marín is listed as Director of research and development marketing and procurement at Mercadazo, a company with 71 employees, based in Mexico City, Mexico, Mexico. AeroLeads shows a matched LinkedIn profile for Tomás Legorreta Marín.

Tomás Legorreta Marín previously worked as Marketing Director at Tienda Mercadazo and Senior Brand Marketing Manager at Genomma Lab. Tomás Legorreta Marín holds Bachelor'S Degree, Marketing from Universidad Iberoamericana, Ciudad De México.

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Email format at Mercadazo

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Mercadazo

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Profile bio

About Tomás Legorreta Marín

Marketing professional with more than 18 years experience in consumer goods (marketing and trade marketing) with responsibilities ranging from small to big brands, locally and with international impact; supporting marketing strategic design; proven effective brand launches along with product successful, profitable and sustainable growth. Enthusiastic leader with strong P&L focus and business acumen, always looking to develop a team capable of achieving volume and financial goals through a powerful strategic vision and effective decision making.Experienced in tough, challenging brand launches that require bilingual leading of cross-functional teams to develop successful greenfield planning, execution, and follow up.

Listed skills include Marketing Strategy, Trade Marketing, Brand Development, Market Research, and 25 others.

Current workplace

Tomás Legorreta Marín's current company

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Mercadazo
Mercadazo
Director of research and development marketing and procurement
Mexico City, CDMX, MX
Website
mercadazo.com.mx
Employees
71
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8 roles

Tomás Legorreta Marín work experience

A career timeline built from the work history available for this profile.

Director Of Research And Development Marketing And Procurement

Mercadazo

Mexico City, CDMX, MX

Marketing Director

Current
Tienda Mercadazo

Ecommerce

Sep 2021 - Present

Senior Brand Marketing Manager

Genomma Lab

Res Parque Santa Fe, Federal District, MX

Sep 2019 - Sep 2021

Marketing Brand Manager - Emerging Brands.

Conagra Brands

Chicago, Illinois, US

Responsible of evaluating high potential Brand import and development (P.F. Chang’s, Reddi Wip, Swiss Miss, Slim Jim) for the company’s growth engine platform achieving a compound growth of +30%. Current fiscal year figures for the platform estimate a +10% annual operating plan overachievement.-Led pricing and cost reduction activities to duplicate.

Sep 2016 - Jun 2019

Marketing Promotions Manager - Grocery Platform

Conagra Brands

Chicago, Illinois, US

Responsible for managing and operating the full promotional arm for the grocery platform (54% of total company sales) at Conagra and accounted for 17% of its total net sales (around 425 MM MXN).-Defined, and worked on strategic promotional activities for Del Monte, Hunt’s and PAM brands, ranging from simple BOGO’s to elaborated licenses (sponge bob, plants.

Apr 2015 - Oct 2016

Brand Coordinator

Conagra Brands

Chicago, Illinois, US

Responsible for coordinating, executing and controlling the brand strategy achieving a positive result for Del Monte +2% vs LY and +8% in Hunt’s and PAM brands.-Promotional calendar planning development and follow up, achieving a +/- 3% budget quarterly bias. -Relaunched Del Monte’s visual identity for its full base line and promotional portfolio (+60.

Jan 2012 - Mar 2015

Marketing Trade Specialist And Brand Executive

Kimberly-Clark

Irving, TX, US

Responsible for trade activities, controlling budget and demo activations for the diaper platform, I was then promoted to a brand executive and contributed to defining and executing the marketing plans for the baby wipes and Kleenbebe, Comodisec & Absorsec Diaper brands. -Defined and worked along with Disney on a new, licensed, visual identity for baby.

Jan 2009 - Nov 2012

Asistente Líder Interno De Proyecto

Smartketing-Research

I learned about leadership, working for a market research agency as well as dealing directly with clients.

Jan 2008 - Oct 2008
Team & coworkers

Colleagues at Mercadazo

Other employees you can reach at mercadazo.com.mx. View company contacts for 71 employees →

CR Carlos Rafael Zarate Caullieres Carlos Rafael Zarate Caullieres Colleague at MercadazoMexico City, Mexico, Mexico View → UL Ulises López Ulises López Colleague at MercadazoIxtapaluca, México, Mexico, Mexico View → MP Marlene Pinto Marlene Pinto Colleague at MercadazoBenito Juárez, Mexico City, Mexico, Mexico View → SL Sandra Luna Lanuza Sandra Luna Lanuza Colleague at MercadazoMexico City Metropolitan Area, Mexico View → FP Fernanda Peniche Fernanda Peniche Colleague at MercadazoMexico City, Mexico, Mexico View → RR Ricardo Romero Soto Ricardo Romero Soto Colleague at MercadazoAngoulême, Nouvelle-Aquitaine, France, France View → MM Mariano Martell Mariano Martell Colleague at MercadazoMiguel Hidalgo, Mexico City, Mexico, Mexico View → MC Montserrat C. Montserrat C. Colleague at MercadazoMexico City, Mexico, Mexico View → IR Iván Rodríguez Torres Iván Rodríguez Torres Colleague at MercadazoMexico City, Mexico, Mexico View → KA Karina Aguilar Karina Aguilar Colleague at MercadazoBenito Juárez, Mexico City, Mexico, Mexico View →
2 education records

Tomás Legorreta Marín education

Bachelor'S Degree, Marketing

Universidad Iberoamericana, Ciudad De México

Bachelor Degree, Marketing, Marketing

Universidad Iberoamericana, Ciudad De México
FAQ

Frequently asked questions about Tomás Legorreta Marín

Quick answers generated from the profile data available on this page.

What company does Tomás Legorreta Marín work for?

Tomás Legorreta Marín works for Mercadazo.

What is Tomás Legorreta Marín's role at Mercadazo?

Tomás Legorreta Marín is listed as Director of research and development marketing and procurement at Mercadazo.

Where is Tomás Legorreta Marín based?

Tomás Legorreta Marín is based in Mexico City, Mexico, Mexico while working with Mercadazo.

What companies has Tomás Legorreta Marín worked for?

Tomás Legorreta Marín has worked for Mercadazo, Tienda Mercadazo, Genomma Lab, Conagra Brands, and Kimberly-Clark.

Who are Tomás Legorreta Marín's colleagues at Mercadazo?

Tomás Legorreta Marín's colleagues at Mercadazo include Carlos Rafael Zarate Caullieres, Ulises López, Marlene Pinto, Sandra Luna Lanuza, and Fernanda Peniche.

How can I contact Tomás Legorreta Marín?

You can use AeroLeads to view verified contact signals for Tomás Legorreta Marín at Mercadazo, including work email, phone, and LinkedIn data when available.

What schools did Tomás Legorreta Marín attend?

Tomás Legorreta Marín holds Bachelor'S Degree, Marketing from Universidad Iberoamericana, Ciudad De México.

What skills is Tomás Legorreta Marín known for?

Tomás Legorreta Marín is listed with skills including Marketing Strategy, Trade Marketing, Brand Development, Market Research, Marketing, Management, Advertising, and Digital Marketing.

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