Tomáš Lenárt Email & Phone Number

Prague, Czechia

- As a Consultant, I help create a company strategy for growth, followed by marketing and sales strategies and tactical plans on how to market and sell more products in existing and new international markets. Typical frameworks I use are SWOT, TOWS, Business Model Canvas, GAP analysis, McKinsey 7S, BCG, Unique Selling Proposition, and Blue Ocean.- Cooperation can be set on a mid or long-term basis or as a short-term quick-fix project for one particular problem. The typical client is a small and medium-sized company in IT, telco, or professional services.- As an Interim Marketing and Sales Manager, I help to start and run critical programs and initiatives covering all 5Ps - Product, Promotion, Place, Price, and People. Typically I manage brand and tactical B2B or B2C marketing campaigns, acquisition, and development strategies - inbound and outbound, funnel strategy, and sales channels strategy. - My specialty combines online and classical offline channels into one well-running commercial unit. From my experience serving as the Chief Marketing Officer and Sales Director, I know what it takes to bring enough cash "in the house." I believe digital with a smart mixture of traditional channels can make miracles for any business.

Prague, Czechia

eago systems is a software development company that creates🚀 excellent products and applications for Vienna Insurance Group, O2, T-Mobile, and the Police of the Czech Republic, to name a few. Now it´s the time to show eago to the world! I worked with owners on creating an appealing mission, vision, and strategy 🎢. We came up with a new and fresh ✅ visual identity and website and have stepped down the path to becoming a respected software development partner for other European companies. 📢

Prague, The Capital, Czech Republic

• Managing 80+ member staffing sales teams in Slovakia, Czech Republic, Poland, Romania, Serbia, and Ukraine, delivering 10 000+ employees per year• Leading 20 member marketing teams in the Slovak Republic, Czech Republic, Poland, Romania, Serbia and Ukraine, managing more than 3 500+ campaigns for more than 200 projects with a reach of 200 million, generating 130 000 leads• Regular direct marketing programs on our 0,25 million size opt-in database led by 12 million sent Newsletters per month • Intensive content, PR, and performance support activities on all social programs reaching hundreds of thousands of followers in all six countries for both B2B and B2C segments• Responsible for six countries' rebranding campaign that brought a new brand for the whole group • B2B marketing tactical campaigns for supporting Sales Department Targets, including preparation of complete communication and presentation materials

Prague, The Capital, Czech Republic

I worked in RIO Media, the company that Nej.cz acquired• Managing marketing team focusing on performance acquisition campaigns and special local promotions for getting new internet and IPTV clients as well as development activities for upselling/cross-sell existing customer base• Sales Channel Management of branches, internal and external call centers focusing on acquisition, development of current clients, and retention• Started new channel - External call center for cross-sell/up-sell activities delivering from 0 to 30 % penetration of advanced services within the existing IPTV customer base• Started and built a new online sales channel and funnel marketing for branches and call centers, bringing an additional 25 % of sales

Kosice, Slovakia

• Founded and developed family business – e-shop and B2B Nike Team Sales Partner selling sport´s equipment and clothes to Sports clubs. Shortly after the start, we have acquired Slovak Basketball Associations and many first division basketball and football clubs • I also consulted small and medium-size companies as well as advertisement agencies in sales and marketing and ran my lectures on the topic of Effective Marketing

- Marketing Acquisition Activities of O2TV (IPTV cable television) product to reach the Company Business Plan- Development Activities for existing O2TV customers – strategic and tactical activities for increasing ARPU of existing customer base- Management of ATL and BTL campaigns, Sales Channels and PR activities, Tight Cooperation with Product Management and Product Development- Key Achievements: – With a product twice as expensive as our competition, we have succeeded in our aggressive Business Plans going from 0 to 140 000 customers within 24 months - I drove the Improvement Process of Sales skills and Sales Quality in TeleSales, Door-to-Door and Brand Stores + Improvement of Marketing Communication that led to fulfillment of the Business Plan

- The Product and Sales Strategy, Product Concept, Account Management of the new product Mobile Advertisement at O2 Active Portal- Product Management and Marketing of Infotainment Content Services at O2 Active Portal, Account Management with 20 Content Partners such as iDNES.cz, ČTK, Hospodářské noviny - The Launch of www.o2hokej.cz, the only portal with online streaming of the first league hockey matches in the Czech Republic, and related mobile services- Key Achievements: – Launch of Advertisement in Mobile phones – brand new marketing media with brands such as Ford, CitiBank – Increase in the number of Customers and Revenue in Mobile News Service by 300%

- Marketing of mobile services and games in B2C segment- Marketing and Business Development of Mobile Marketing Solutions in B2B segment and B2C Marketing- PR communication of mobile services and mobile marketing solutions - Key Achievements - Launch of the first mobile location-based multiplayer game StreetWarrior with T-Mobile Czech Republic - Mobile and Web Loyalty Program for Sales Consultants of Cosmopolitan Cosmetics that replaces the historical paper-based program with a lot of administration behind – My role was in the Acquisition of Cosmopolitan Cosmetics, The Design of the Solution and Product Management. Thanks to our solution, we increased sales of selected perfumes by 130%.

Masters, Finance, Banking And Investment

Activities and Societies: - Specialization: Marketing and Management - As a part of my senior thesis, I´ve developed the High Tatras.

Education record