Tomáš Lukačovič Email & Phone Number

Slovak Republic

Responsible for:- Creation and maintenance of automatic marketing programs in Oracle Responsys platform for international ESET partners- Cooperation on and advisory for creation of Customer Lifecycle Management (CLM) programs- Technical overview of running campaigns and programs- Performance evaluation of marketing programs- Integration of Responsys platform in international markets- Maintenance of data flow from partners business systems to Responsys platform- Data cleaning- Creation of customer segments and target groups using Responsys filters and SQL queries- Delivering ready to use HTML email and in-product messaging templates

Bratislava, Slovakia

Responsible for:- ATL communication of ESET in Slovak market (including print & OOH communication)- Online communication - Google AdWords, Facebook ads system- Web content- Reporting- ESET Affiliate program in SK Market- Email marketing, automatic marketing system (Oracle Marketing Cloud - Responsys)

Digital Park Ii., Einsteinova 23, 85101 Bratislava, Slovak Republic

Responsible for:Creation of online communication strategiesCreation of online media plansReportingAnalysing of competitive enviromentAnalysing of online media enviromentResponsible for online communication of clients like Peugeot, Citroen, Renault, Henkel, Unilever, McDonald´s.Social media communication for McDonald´sNew media communication

Responsible for:Creation of media communication strategiesMedia plans (including TV, Print, OOH, Radio, Cinema)PostBuy analysisReportingMedia enviroment analysisCompetitive analysisDirect communication with various clients like Peugeot, Intersnack, Rajo (Megle), Metsa Tissue, LukOil.

Engineer'S Degree (Economic), Macroeconomics, National Economy

Education record