• Developed and executed marketing strategies, including event marketing campaigns and social media management, to support organizational goals.• Implemented key software upgrades, reducing costs and streamlining processes for efficient cross-department collaboration.• Increased social media presence, driving a 20% revenue growth through enhanced digital engagement.

•Manage the ideation and development of a new partner marketing strategy, including creating and implementing programs to increase partner awareness, adoption and revenue generation•Spearhead a cross departmental team to build the internal capabilities to process and track all partner marketing activity and performance•Oversee and execute the launch planning activities for all new partnerships that included sales enablement tools and custom content to help partners sell our solutions more effectively

•Achieved 101% of facilitator acquisition goal during the pandemic in 2021 by activating new channels of acquisition through nurture programs which resulted in incremental growth of the channel•Collaborated with stakeholder to develop strategies for membership growth including a successful member referral program that achieved 107% of goal•Created marketing materials and campaigns to drive attendance to events and participation in programs, including email campaigns, printed material and digital content resulting in a 32% uplift in event registration•Designed progress reports and dashboards for internal stakeholders and leveraged on an ongoing basis to assess effectiveness of marketing campaigns and other programs and adjusted as needed

•Collaborated with cross departmental leadership team in preparation and execution of a variety of events•Organized pre, during and post event logistics including personnel, equipment and inventory•Communicated with host event organizers, vendors and volunteers to ensure flawless event participation in tradeshows and events

•Developed and implemented marketing strategies to achieve booking goals resulting in the most successful year of group sales in resort history; goal achievements: 140% group rooms; 267% food and beverage; 998% spa•Wrote and negotiated client contracts to secure future business from both corporate and leisure groups•Conducted on-property sales presentations, site visits and pre-event meetings •Produced event budgets and pricing standards including group room pricing, spa pricing and banquet menu pricing•Represented the hotel in community and industry organizations and events including sales calls and tradeshows•Managed administrative post event activities including billing, reporting and client follow-up

•Communicated with hospitality, tourism, public utilities organizations, and more throughout the destination to build mutually beneficial relationships leading to record engagement throughout the destination across all sectors•Managed Visit California’s Desert Region program including leveraging local clients to market the destination and build a regional community•Wrote and edited marketing material including marketing plan, newsletters, print advertisements and digital content•Coordinated and executed client events including sales missions, familiarization tours, site visits, tradeshow participation and special events both in market and out of market•Established and oversaw project timelines and objectives to ensure successful events that raised destination awareness and provided brand enhancement•Serviced client requests with an individualized touch to guarantee each client received the highest care and tailored results

•Expanded and directed daily development and membership operations to assist in achieving quarterly new member revenue goals and annual retention goals•Provided project management ranging from member communication development to implementation of member on-boarding•Provided organization and implementation of projects leading to new revenues from related cooperative marketing and advertising opportunities and services for historic sites, destinations and members

•Managed 1,600+ Main Street membership program including new member recruitment, retention and benefits development•Grew Main Street membership by 5%, representing the first sustained growth in nearly five years•Developed and monitor the membership budget of nearly $500,000•Created marketing strategy for selling booths in the Main Streets Exhibit Hall at the National Main Streets Conference, selling out the event two consecutive years and raising over $100,000•Participated in a cross-Trust team to assess the current membership systems and assist in selecting a new system; in the interim devising updated methods of tracking and monitoring member data

•Organized and implemented logistics for conference hosting over 1,800 participants including coordinating all catered functions and communicating with conference participants, presenters and hosts to ensure all participants had the most accurate information regarding their roles in the conference•Assisted with the development of conference programs including tracking session proposals, organizing pre-event logistics, and general correspondence with speakers and participants•Managed Senior Vice President’s schedule, expenses and facilitated external communications as well as monitoring cost centers to ensure expenditures remained within grant guidelines •Researched potential donors and grant opportunities to further Developmental goals including recording and managing gifts to organization including preparing recognition and tax material•Coordinated updating of member database to ensure all institutional representatives were accurate

•Developed and implemented marketing strategy to promote Teaching with Historic Places program•Utilized National Register of Historic Places archives’ documentation to prepare content for Discover Our Shared Heritage Travel Itineraries and maintained website to ensure material remained timely and accurate•Edited written content of Discover Our Shared Heritage Travel Itineraries