Tomas Parra Nieto Email & Phone Number

Miami, FL, US

- Analyzed documentation from the product owner, including user stories, user flow sketches, or functionalities from scratch, to establish proper user study cases and design thinking.- Designed UX solutions that integrated the logic from all factors, including the type of business, complexity of processes, and seamless navigation for better and more.

- Conceptualized YouShop, an AI-driven mobile app to enhance in-store shopping, conducting market research and user discovery for validation.- Led product development, from ideation to MVP design, creating wireframes and prototypes to secure stakeholder buy-in and attract potential investors.- Refined YouShop's value proposition and developed a.

- Developed print media materials for diverse industries, including tobacco, sports academies, real estate, marine vehicles, apparel, restaurants, cigars, golf clubs, construction, and art.- Created comprehensive brand identity solutions, managing the entire design process from concept to completion, tailored to meet each client’s unique needs.- Designed a.

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- Developed artifacts and materials using Scrum to create roadmaps and product details for new digital transactional products, ensuring timelines and guiding solutions.- Improved UX for new mobile apps, implementing security methods like facial recognition and fingerprint ID, enhancing collaboration between development teams and stakeholders.- Led a UX.

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- Analyzed user problems through direct information from meetings, provided evidence, and formal requirements, collaborating with production and development teams to replicate issues (Solution Planning).- Identified pain points and developed functional and visual solutions according to the bank's guidelines, utilizing the Design System (UI/UX Design)..

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- Analyzed technical documentation and replicated failures with production and development teams.- Established pain points or, for new solutions, created functional visual designs according to the bank's guidelines and Design System.- Returned the solution to the team leader and addressed any post-delivery issues or changes.

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- Documented and Managed Requirements: Developed and managed comprehensive documentation including Software Architecture Documents (SAD), Requirement Specification Documents (RSD), PRT prototypes, and data models, adhering to Solutions Architecture Management guidelines. Ensured all documents met RUP/UML methodology standards for clarity and.

- Managed and enhanced the company's corporate image by designing and executing art and advertising processes across digital, print, and audiovisual media.- Led the coordination, projection, and execution of strategic processes to promote and establish the company's market presence, ensuring effective communication with target audiences.- Coordinated and.

- Created and executed all creative processes necessary to identify the product under development (e.g., briefing, administrative formats, database templates, advertisements).- Designed and implemented identification elements for facilities, including notices, signage, cards, digital signatures, and personnel request forms.- Organized and supplied all.

- Designed and produced print media for newspapers and magazines.- Developed layouts for biweekly magazines focused on health and consumer products, based on client requirements discussed in regular meetings, including decisions on content, pricing changes, cover proofs, and insertions.- Created advertisements for sponsors, campaign ads, promotions, and.

Design, assembly and/or installation of printed media material within the market (flyers, posters, banners, billboards, micro-perforated, vehicle wraps...)

Product Management, Information Technology

Lic. Diseño Gráfico