- Analyzed documentation from the product owner, including user stories, user flow sketches, or functionalities from scratch, to establish proper user study cases and design thinking.- Designed UX solutions that integrated the logic from all factors, including the type of business, complexity of processes, and seamless navigation for better and more efficient flows.- Created user interface designs that matched the user experience design, aligning with the corporate image and design system. Delivered engaging visuals and user flows that simplified the complexity of the application, providing accurate deliverables to the client.

- Conceptualized YouShop, an AI-driven mobile app to enhance in-store shopping, conducting market research and user discovery for validation.- Led product development, from ideation to MVP design, creating wireframes and prototypes to secure stakeholder buy-in and attract potential investors.- Refined YouShop's value proposition and developed a go-to-market strategy, resulting in positive feedback at Demo Day.

- Developed print media materials for diverse industries, including tobacco, sports academies, real estate, marine vehicles, apparel, restaurants, cigars, golf clubs, construction, and art.- Created comprehensive brand identity solutions, managing the entire design process from concept to completion, tailored to meet each client’s unique needs.- Designed a wide range of branding materials for both print and digital media, including outdoor advertising, merchandising, apparel, vehicle wraps, stationery, flyers, social media content, and screen billboards.

- Developed artifacts and materials using Scrum to create roadmaps and product details for new digital transactional products, ensuring timelines and guiding solutions.- Improved UX for new mobile apps, implementing security methods like facial recognition and fingerprint ID, enhancing collaboration between development teams and stakeholders.- Led a UX project to streamline transactional processes in the bank’s digital channels, improving navigation times by 75% and reducing claims by identifying pain points and directing changes.

- Analyzed user problems through direct information from meetings, provided evidence, and formal requirements, collaborating with production and development teams to replicate issues (Solution Planning).- Identified pain points and developed functional and visual solutions according to the bank's guidelines, utilizing the Design System (UI/UX Design).- Developed, tested, and implemented design artifacts across production channels, addressing issues as needed (Implementation).

- Analyzed technical documentation and replicated failures with production and development teams.- Established pain points or, for new solutions, created functional visual designs according to the bank's guidelines and Design System.- Returned the solution to the team leader and addressed any post-delivery issues or changes.

- Documented and Managed Requirements: Developed and managed comprehensive documentation including Software Architecture Documents (SAD), Requirement Specification Documents (RSD), PRT prototypes, and data models, adhering to Solutions Architecture Management guidelines. Ensured all documents met RUP/UML methodology standards for clarity and comprehensiveness, facilitating full understanding by development teams.- Oversaw Design Consistency and Updates: Managed and updated design documentation consistently throughout the project lifecycle, from initial definition to final design. Actively engaged in the iterative refinement of project requirements and design standards to maintain alignment with evolving project goals.- Quality Assurance and Team Collaboration: Conducted peer reviews of use cases and design implementations to ensure quality and alignment with business needs. Collaborated closely with development teams to identify and resolve discrepancies in project plans and requirements, enhancing project outcomes.

- Managed and enhanced the company's corporate image by designing and executing art and advertising processes across digital, print, and audiovisual media.- Led the coordination, projection, and execution of strategic processes to promote and establish the company's market presence, ensuring effective communication with target audiences.- Coordinated and oversaw construction and restoration processes for company branches, leading the restoration of 12 branch offices and the construction of 2 new branch offices, ensuring projects met timelines and goals.

- Created and executed all creative processes necessary to identify the product under development (e.g., briefing, administrative formats, database templates, advertisements).- Designed and implemented identification elements for facilities, including notices, signage, cards, digital signatures, and personnel request forms.- Organized and supplied all necessary materials and logistics for productions, such as photo sessions and events, tailored to the specific circumstances.

- Designed and produced print media for newspapers and magazines.- Developed layouts for biweekly magazines focused on health and consumer products, based on client requirements discussed in regular meetings, including decisions on content, pricing changes, cover proofs, and insertions.- Created advertisements for sponsors, campaign ads, promotions, and sales, primarily for medical industry laboratories, including digital advertising.

Design, assembly and/or installation of printed media material within the market (flyers, posters, banners, billboards, micro-perforated, vehicle wraps...)