Supporting a team of +20 people that manages over 25 clients from the following industries: general retail, telco, luxury retail and real estate, banking, food and beverages, pharmaceuticals, shopping centers, fashion and credit. ● Key point of contact for the Senior Management and client partners/senior planning to drive integration, delivery, best in class performance media activation and escalation.● Represent the broader capabilities of the Performance team, introducing our offering outside of our core services and other initiatives as appropriate.● Support the commercial conversation with Ecselis client leads, taking responsibility for driving best practice commercial arrangements across the client portfolio for Paid Search, Display, Video and Paid Social.● Lead new business initiatives where there is a performance element.● Manage the annual plan for the Performance team with a specific focus on product design, automation and innovation.

Leading a team of 6 people with over 12 clients across the different industries, such e-Commerce, Education, High-End Real Estate, Food and Beverages, Energy, Luxury Goods & Jewelry and others.Our main concern is the contributing towards the clients digital performance objectives, from Lead Generation to Sales.

Client: Dott.pt

● Performance Marketing Advanced● Display Advertising

▬▬▬▬ Introduction to Programmatic Buying at Flag's flagship digital marketing course, the Digital Marketing Academy.

▬▬▬▬Part of the team responsible for driving online direct sales.● Paid Search (Google)● Display (Google)● Meta Search (WIHP, Google Hotel Ads, TripAdvisor, Trivago, Skyscanner, Kayak & Wego)● Social Ads (Facebook & Instagram)● Branding (YouTube)● Conversion Rate Optimisation (Google Optimize)● Local SEO (Google)● Analytics (GA360)● Audience Segmentation (GA360 & Salesforce Marketing Cloud)

▬▬▬▬Responsible for developing Programmatic Media Buying strategies for display and video advertising, either on desktop or on mobile (omnichannel).I have managed campaigns for the following brands: NOS, Citroen (Performance), Disney, Hyundai, Domino's Pizza, Worten, Pans & Company, Livrarias Bertrand, Porto Editora, El Corte Inglés, Unibanco (Performance), Peugeot (Performance), The Famous Grouse, Continente, Wells, AXN, Sport Zone, Sonae Sierra, among others.● Display (Reach and Frequency, Branding Campaigns, Creative and Performance Remarketing)● Video (Preroll and YouTube)● DSPs: Doubleclick Bid Manager, T1 Platform (MediaMath), Appnexus, ONE by AOL (Oath), Affiperf MetaDSP● Ad Server: Doubleclick Campaign Manager (DCM/DFA), Sizmek

● Search● Display● Remarketing● Gmail Sponsored Promotions● Youtube Adwords Campaigns

▬▬▬▬I started out as an Associate Conference Organiser, I was deputy-head of the South-East Asian and German Private Equity conferences. After some months, I was trusted to be the Head the French Private Equity Conference in Paris. Once I finished organising several conferences, I noticed our company would greatly benefit from an online marketing team. So I pitched the position to the board and got accepted as the first Online Marketing Manager.● PPC campaigns: LinkedIn Ads and Adwords● Digital Sales● Website Management● Email Marketing● Analytics● Managing a small team (< 2/3 members)

● South East Asian (Singapore, Oct/15), German (Frankfurt, Nov/15) and French (Paris, Jan/16) Private Equity Conferences● Getting new and satisfied sponsors on board● Establishing partnerships with national and regional Private Equity, Venture Capital, Philanthropic and Business clubs/associations● Contacting Speakers● Market Research● Pre, post and during Event Operations● Communication

▬▬▬▬Tivoli Hotels & Resorts was my first internship. I got to work in a multifaceted team that was responsible for Branding, Website, Social Media, Email Marketing, PR, Customer Care and more. I helped the team during the day-to-day activities mostly focusing on website management, email marketing, social media and all tasks related to Excel.● Working in a 7 member Marketing team● Supporting Product Management● Supporting Branding● Supporting Digital Marketing (Website, Social Media channels, Email Marketing, etc.)● Supporting Public Relations & Customer Care● Pre-planning● Trend watching● Performance analysis

Make !t Possible is a to educate towards Social Entrepreneurship on Portuguese high schools. It has present the principles of non-formal education, intercultural exchange and international youth volunteering. It is a project that aims to involve students with the Millenium Development Goals and their local issues they face.My responsibilities include:- Managing a team of 8 people from Braga, Porto, Aveiro, Coimbra and Lisbon- Coordinate the sales nationally- Construct the framework of the project- Manage the delivery and ensure quality

Responsible for implementing a new CRM system for AIESEC in Portugal

Member of the Executive Board of AIESEC in ISCTE during the term 2013-2014 with the External Relations functional area. In this position I was responsible to get alternative revenue streams for the local committee through fundraising, managing events and increasing the office's notoriety through the relationship with ISCTE-IUL and the surrounding universities..- Strategic planning for a office with 100 members- Coaching e mentoring 5 team leaders- Managing a functional area with 18 members

Youth to Business is a conference organised in more than 40 countries by AIESEC and is oriented close the gap between Youth and Business. This edition in Portugal was centered in theme: "The contribution of youth to Portugal's development". Some of the speakers:- Zeinal Bava, Portugal Telecom- Paulo Maló, Malo Clinic- João César das Neves, Universidade Católica- Maria Inês Maurício, Acredita Portugal- Maria João Martins, EDPMy responsibilities included:- Digital Marketing- Subscriptions Management- Graphic Design

Outgoing Exchange:- Selling International Internships opportunities to students (career fairs, stalls, "street selling")- Delivering Assessment Centres- Evaluating the quality of the applicantsIncoming Exchange:- Sales- Market Research- Team Work- Advice to new members

As a digital marketing manager I managed various social media pages in AIESEC Portugal

The Leadership Tournament is an initiative by AIESEC with the sole purpose to stimulate the leadership spirit within Portuguese college students.During one day, 800 students nationally will participate in a tournament that will test their leadership abilities through a series of challenges.The challenges that will presented throughout the tournament will be conjured by several portuguese companies and AIESEC.

Selling our international interns program to companies:- Sales- Market Research- Team Work

Grabbing the media's attention towards Portugal Youth to Business Forum.Outcome:- tinyurl.com/c8wfd6g (Marketeer Online)- tinyurl.com/cvzecfw (Expresso Emprego)- tinyurl.com/cnzrkw2 (Expresso)- 30 second radio spot in Antena 3- ad in Visão Magazine

Part of the management team of NAMI. We organised some activities for the students to mingle and get to know each other.