Responsible for managing Digital Marketing Team, creating digital marketing strategy, creating and maintaining processes ensuring efficient activities in digital marketing, sales and care, team management incl. initial jobs definition, hiring etc. and suppliers in digital marketing domain management.Main domains covered by team are site orange.sk, including portal, e-shop and e-care, mobile applications, and campaigns.Main activities/responsibilities covered by team are user experience management, performance management with focus on ROI and increasing efficiency, analytics - online and cross channel, online campaigns, cooperation on corporate projects.

Responsible for Cross-channel sales environment, which will ensure increased efficiency of sales and excellent customer satisfaction• Creating and implementing Cross-channel and Digital strategy• Setup and improvement of coordination between all sales channels in Orange Slovakia• Rollout and continuous improvements of Orange unique retail sales tool (called Salespad) awarded as group innovation of the year 2011• Preparation and follow up of annual roadmaps including budgetary estimates for e-shop, e-care, Salespad and cross-channel domains• Accountable for commercial offers roll out on e-shop and e-care• Specification, management and evaluation of related projects

Projects initiated and delivered under my leadership within a domains:• Relocation of Customer Service departmentTransformation and efficiency driven project impacting human resources and corporate premises (approx. 250 people relocated from Bratislava to Banska Bystrica)• E-shop redesignSeveral e-shop projects leading to improved efficiency and customer experience• Online self-careLaunch of brand new Orange e-care as replacement of legacy systems, delivering flexible solution prepared for future digitalization strategies, to set and improve self care efficiency• Innovations and new products deliveriesIPTV interface improvementsCustomer Ring Back Tones • Campaign Management and Data mining toolsLaunch of new corporate tools to improve outbound and inbound communication, including predictive models

Management of products and services annual roadmapsGathering cross-departmental inputs into Operating PlanCommunication with Orange Group, representing Orange Slovakia on Group Product BoardManaging TTM process (Time To Market as a main product delivery process in corporation) in line with group requirementsImplementation of In Life Management process into Orange SlovakiaOrganizing of local Product Board, quality assurance

Commercial launch of FTTH triple play services on Slovak market• Overall responsibility for commercial rollout• Participation on activation and installation processes for triple play• Cooperation on communication strategy of triple play offer• Introduced installment sales of hardware together with triple play Monitoring of KPIs of overall VAS servicesVis ma vie (International talent sharing program) – from 11/2007 to 2/2008Strategic Marketing Division of Orange Group - Technocentre, Paris, France• Preparation of strategy for vertical application market using fiber for SME for Orange in Europe

Product development of data services, finalization of WiMax project, launch of offer to increase sales of FTTH pilot services.

Managing of new projects for customer services – to improve customer services quality, efficiency and customer satisfactionParticipating on implementation of new services such as Virtual Router, DSL, WiMax, Email MMS, Blackberry and other data services

2nd line of customer support for data and multimedia services