Content Manager At The Department Of Public Information
Utrecht, Netherlands
The Trimbos Instituut is an independent nationally and internationally operating centre of expertise that provides research, policy, and practice-based advice for professionals on mental health and addiction issues across the life course, and across the promotion, prevention, treatment, and recovery spectrum. In this role, I managed the content for several websites on the topics of alcohol and other substances and mental health (drugsinfo.nl, alcoholinfo.nl, mentaalvitaal.nl). Working together closely with subject matter experts, I restructured the content creation process, laying the foundation for content that is easy to find (guided by SEO data and best practices) and understand by a wide audience. Along with extensive pruning and rewriting/optimizing of hundreds of pages, this resulted not only in significant increases in organic traffic (up to 330% on monthly basis) but also positively impacted job satisfaction among team members.