Tomasz Baranski Email and Phone Number

Leading Polish subsidiary of Medison Pharma.

Starting new subsidiary for Medison – responsible for operations and market activities in agent model for multiple partners (pharma companies)• Operational setup of new company – recruitment, processes, procedures.• Responsibility for commercial operations in country – P&L.• Cooperation with Medison Ventures – Business Development activities.• Organizing activities for Moderna COVID-19 vaccine – with focus on scientific exchange, members of public communication and… Show more Starting new subsidiary for Medison – responsible for operations and market activities in agent model for multiple partners (pharma companies)• Operational setup of new company – recruitment, processes, procedures.• Responsibility for commercial operations in country – P&L.• Cooperation with Medison Ventures – Business Development activities.• Organizing activities for Moderna COVID-19 vaccine – with focus on scientific exchange, members of public communication and communication with authorities.• Oversee cooperation with two partners in the rare disease field.• Oversee reimbursement process including drug program development; communication with MoH, scenarios planning, alignment with partner.• Organizing communication between partner and local team; lead joint projects. Show less

Ownership of comprehensive vaccines strategy - one of key growth drivers for MSD; optimizing diabetes portfolio to maximize profit; prepare for launch of new therapeutic area• Member of MSD PL Leadership Team• Full P&L ownership – Vaccines, Diabetes• Critical cross-functional and cross-geography cooperation (small, dedicated team, majority of projects managed by shared supportive functions)• Clear focus on vaccines public market development (Policy and Market Access) – e.g… Show more Ownership of comprehensive vaccines strategy - one of key growth drivers for MSD; optimizing diabetes portfolio to maximize profit; prepare for launch of new therapeutic area• Member of MSD PL Leadership Team• Full P&L ownership – Vaccines, Diabetes• Critical cross-functional and cross-geography cooperation (small, dedicated team, majority of projects managed by shared supportive functions)• Clear focus on vaccines public market development (Policy and Market Access) – e.g. including rotavirus vaccination to NIP• Managing team and company through change – building long term strategy and objectives Show less

Serving as a leader for the team of professionals with aim to deliver specific strategic objectives and sales / OI targets for five franchises – Virology, Immunology, CV, Acute Care, IVF• Member of MSD CZ Leadership Team• Managing team of 15+ people (sales and marketing organization) and 40% of company top line• 18 products grouped in five franchises, representing different stage of lifecycle – from pre-launch activities to LoE defense strategies• Full ownership of product… Show more Serving as a leader for the team of professionals with aim to deliver specific strategic objectives and sales / OI targets for five franchises – Virology, Immunology, CV, Acute Care, IVF• Member of MSD CZ Leadership Team• Managing team of 15+ people (sales and marketing organization) and 40% of company top line• 18 products grouped in five franchises, representing different stage of lifecycle – from pre-launch activities to LoE defense strategies• Full ownership of product and franchise strategies, covering access, promotional, commercial and distribution activities.• Cooperation of broad local and regional cross-functional team – navigating in complexity and linking people and topics together• Shaping the tenders and owning pricing strategy with support of Commercial Channels and Market Access teams • Managing business discussions and negotiations with top customers and internal stakeholders. Show less

Accountability for commercial strategy, distribution and key accounts management combined with leading of Vaccines Business Unit• Member of MSD CZ Leadership Team – expat assignment• Ownership of direct distribution system – daily basis management of cooperation with 1400 customers and logistic provider; tenders management• Co-creating and executing commercial strategies for hospital and retail portfolio; designing and executing commercial strategy for vaccines• Business… Show more Accountability for commercial strategy, distribution and key accounts management combined with leading of Vaccines Business Unit• Member of MSD CZ Leadership Team – expat assignment• Ownership of direct distribution system – daily basis management of cooperation with 1400 customers and logistic provider; tenders management• Co-creating and executing commercial strategies for hospital and retail portfolio; designing and executing commercial strategy for vaccines• Business cases preparation and approval process management (up to the company senior managers level).• Leading Vaccines organization (8 people) and managing portfolio of adolescent, pediatric and for adults’ products Show less

Development assignment in Merck HQ – joining Global Marketing Team and working on launch preparation for investigational asset in Alzheimer’s field.• Acting as launch excellence lead – planning and overseeing the launch activities and broad cross-functional and cross-countries team• Working with the team on global marketing strategy for the brand covering also launch sequencing, pricing, label discussion and supply channel design• Partnering with Corporate Strategy and Innovation… Show more Development assignment in Merck HQ – joining Global Marketing Team and working on launch preparation for investigational asset in Alzheimer’s field.• Acting as launch excellence lead – planning and overseeing the launch activities and broad cross-functional and cross-countries team• Working with the team on global marketing strategy for the brand covering also launch sequencing, pricing, label discussion and supply channel design• Partnering with Corporate Strategy and Innovation Team in order to map and design patients’, caregivers’ and physicians’ journeys and pathways• Collecting insights and data used in the marketing planning – working with core EU and US on the launch readiness agenda Show less

Taking responsibility for setting up the digital and omnichannel strategy for MSD in Poland, followed with on-boarding of technology and ways of working.• Shaping the long-term digital strategy for local subsidiary in line with global and regional guide and priorities• Mapping the organization needs and strategies in order to best align digital approach with brand and business units’ priorities• Working closely with LT team to secure alignment to company strategy and developmental… Show more Taking responsibility for setting up the digital and omnichannel strategy for MSD in Poland, followed with on-boarding of technology and ways of working.• Shaping the long-term digital strategy for local subsidiary in line with global and regional guide and priorities• Mapping the organization needs and strategies in order to best align digital approach with brand and business units’ priorities• Working closely with LT team to secure alignment to company strategy and developmental objectives for various teams• Partnering with local and global IT organizations to secure platforms and ways of working, supporting the strategy• Leading various digital projects, cooperating with internal cross-functional team, external vendors and providers and key opinion leaders Show less

Brand manager for diabetes franchise in local subsidiary, reporting to Commercial Director.• Strategy and tactical plan development based on the insights and market analysis• Market access and policy activities aiming to achieve reimbursement for DPPIV segment• Managing top SL an KOL through engagement in various activities, supporting core strategy• Cooperation with 4 FLM and 35 sales representatives• Preparing launch plan for cardiology product in Poland

Responsibility for established products portfolio, consisting of more than 60 brands, from various therapeutic areas: • Analysis and evaluation of the potential for portfolio of products • Preparation of promotional plans and their execution - use of alternative channels to reach the customer and synergy with currently promoted by the sales team products • Preparing the current demand plans to assure products availability • Working with KAM team to create trade offers for… Show more Responsibility for established products portfolio, consisting of more than 60 brands, from various therapeutic areas: • Analysis and evaluation of the potential for portfolio of products • Preparation of promotional plans and their execution - use of alternative channels to reach the customer and synergy with currently promoted by the sales team products • Preparing the current demand plans to assure products availability • Working with KAM team to create trade offers for non-reimbursed products• Cooperation with the Market Access Department on the reimbursement processes for part of the portfolio • Presenting the results and ongoing reporting to the members of the board and central functions Show less

Preparing wide range of analysis for Commercial/Sales Retail organization:• Market, competitors, products performance – data mining, gathering, processing and presenting• Sales budget forecasting, A&P and FTE planning - annually and ad-hoc planning• New products commercial launches – reimbursement scenarios planning, forecasting, analyzing patient sources and flow• Trade actions profitability forecasting and recommendation; verification of target realization• Supporting… Show more Preparing wide range of analysis for Commercial/Sales Retail organization:• Market, competitors, products performance – data mining, gathering, processing and presenting• Sales budget forecasting, A&P and FTE planning - annually and ad-hoc planning• New products commercial launches – reimbursement scenarios planning, forecasting, analyzing patient sources and flow• Trade actions profitability forecasting and recommendation; verification of target realization• Supporting strategy development for products from respiratory, urology and CNS franchises. Show less

Leading the e-Marketing activities for GSK Respiratory portfolio:• Supporting key brands communication strategy development• E-marketing projects management, coordinating of third-party companies, leading cross-functional teams• Digital solutions for Sales Force support – virtual meetings tools, on-line forms, team sites, surveys, CLM presentations• Working on global projects with international team – MyAsthma, My COPD • Local Marketing AllStars Award Winner 2011 –… Show more Leading the e-Marketing activities for GSK Respiratory portfolio:• Supporting key brands communication strategy development• E-marketing projects management, coordinating of third-party companies, leading cross-functional teams• Digital solutions for Sales Force support – virtual meetings tools, on-line forms, team sites, surveys, CLM presentations• Working on global projects with international team – MyAsthma, My COPD • Local Marketing AllStars Award Winner 2011 – ClickMeeting: Virtual Meetings Tool for Sales Force• European Marketing AllStars Award Winner 2012 - “Prescription Action” Show less

Managing team of 3 specialists, working on multiple projects aiming to optimize Internet Acquisition and Communication:• Managing bank’s website for Retail and Gold customers• Responsible for x-sell activities – communication with customers through multiple digital channels • Current internet sales reporting and sales effectiveness verification – acquisition funnel analysis, sales analysis, campaign profitability analysis and recommendations• Developing new communication tools… Show more Managing team of 3 specialists, working on multiple projects aiming to optimize Internet Acquisition and Communication:• Managing bank’s website for Retail and Gold customers• Responsible for x-sell activities – communication with customers through multiple digital channels • Current internet sales reporting and sales effectiveness verification – acquisition funnel analysis, sales analysis, campaign profitability analysis and recommendations• Developing new communication tools with customers, based on User Centered Design philosophy – websites, e-mailing, internet banking offers Show less

Working with wide cross-functional team in order to develop most suitable for our customers internet banking solutions:• Business requirements analysis and preparation – scope of project, business case calculation, resource planning• Cooperation with international team (Singapore, UK) during project development• Implementation coordinating in cooperation with Technology Project Managers• Development and product management of e-banking products – e-Statement, CitiAlerts… Show more Working with wide cross-functional team in order to develop most suitable for our customers internet banking solutions:• Business requirements analysis and preparation – scope of project, business case calculation, resource planning• Cooperation with international team (Singapore, UK) during project development• Implementation coordinating in cooperation with Technology Project Managers• Development and product management of e-banking products – e-Statement, CitiAlerts, e-Invoice Show less

Working on both digital and print projects for key customers – Pilkington, Macif, Termatrans:• Ongoing contact with customer• Print and digital projects management

Managing a variety of e-marketing projects for the Polish telecommunication company Polkomtel S.A, covering almost every area of Internet marketing:• Website development and maintenance• Multimedia content and campaigns development• Internet TV channel maintenance• SMS and e-mail marketing• Field marketing and promotion• CRM system implementation support