PR, Communication and Marketing expert experienced mostly in the video game industry. My recent role was as a Marketing & PR Manager at Creepy Jar, where I was responsible for community, influencer and press relations for the studio’s games - Green Hell and Chimera. Previously working as a part of Gameset/LifeTube agency, together with my team, we were delivering best possible PR & marketing results for PlayStation, Microsoft, Electronic Arts, Ubisoft, Wargaming, Google Play, Tencent, and many other awesome clients.My experience also includes marketing roles at 11 bit studio on Games Republic, GroupM, as well as freelancing in Social Media Management, Marketing Analytics. I also wrote content for various brands and media outlets such as RanoZebrano.pl, PSX Extreme, Onet (Noizz) and Yelp.pl.
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Business Development ManagerGameload Ltd. Dec 2023 - Present -
Business Development ManagerCfa Dec 2023 - Present -
Pr & Marketing ManagerCreepy Jar Apr 2022 - Nov 2023Warszawa, Woj. Mazowieckie, Polska- Preparing and executing PR & marketing strategy for both Chimera and Green Hell covering community approach, player support, and various campaign types: influencer marketing, social media and performance- Being responsible for strategy & execution of content on all Green Hell & Chimera social media channels (Facebook, Twitter, Linkedin, Discord, YouTube)- Preparing community reports and working with the Green Hell team with regard to planning the hotfixes based on player support, as well as content for the upcoming patches- Contacting external partners (Sony, Microsoft, Icuvo, Forever Entertainment) in terms of marketing, PR and community promotion of newly released Green Hell patches on exact platform- Planning & executing Creepy Jar presence on industry events - Gamescom, Digital Dragons, Poznań Game Arena- Most notable achievement: re-establishing the bond between Green Hell community and the company, which led Creepy Jar team to preparing patches better suited for community expectations, as well as to gaining better coverage for the game. -
Team Leader Games MarketingGameset Dec 2020 - Dec 2021Warszawa, Woj. Mazowieckie, Polska- Managing team responsible for working on PR & marketing solutions for video games, gamedev companies - PlayStation, Microsoft, Electronic Arts, Ubisoft, Wargaming, Google Play, Tencent, MiHoYo, THQ Nordic, Cenega, and many more- Advising non-endemic brands in campaigns reaching out to gamers (e.g. Planeta of Gamers Warka Cup 2021)- Managing and promoting cooperation between Sigur Studio and Pracuj.pl that led to releasing of DecodeIT - a browser game made to gain more IT leads for the client- Speaking on behalf of the clients and the agency to media - Brief.pl, PolskiGamedev.pl, Money.pl, Press.pl, Czwórka Polskiego Radia, and on conference GamesetKnowsBetter “Wyzwania produkcji i marketingu gier w dobie pandemii” organized with Better Gaming Agency- Coordinating cooperation and advising internal teams in the agency - sales, talent management, project management- Most notable achievement: leading the team to deliver the campaign launching Match Masters in Poland with 30+ influencers and first television mobile game ads prepared for Polish television. Outcome - Match Masters was in 2nd place in Google Play Toplist -
Gaming Partnership ExecutiveLifetube Nov 2016 - Dec 2020Warszawa, Woj. Mazowieckie, Polska- Managing biggest gaming YouTube channels in Poland - GilathissNew, Kaluch, NRGeek, PLKD, Remigiusz Maciaszek,Tivolt, ZagrajnikTV, Ziemniak, Quaz- Cooperating with sales, marketing and PR teams in acquiring new clients & supporting PR about agency on creators' behalf- Being responsible for agency clients, such as Intel, mBank, Puma, New Balance, STS, Huawei, KFC, x-kom- Coordinating strategy and executing clients' visibility on all gaming trade shows in Poland (Digital Dragons, IEM, PGA, WGW) and abroad (coordinating presence of Tivolt and Ziemniak on E3 2019)- Most notable achievements: preparing strategy, as well as working on creative and executive part of some of the best agency case studies:> To The Last Tree Standing (awarded i. a. with 13 Cannes Lions)> #GłodniRozgrywki for PizzaPortal.pl (campaign led to 180 000 PLN turnover for the client)> Project management of Gordon’s WACK (branded series prepared for the client and aired on the Na Pełnej channel)> Almost a year-long Ubisoft project involving promoting 6 new coming titles between 2018 and 2019 which led to getting more than 15 000 000 views on YouTube. -
Marketing Representative11 Bit Studios S.A. Dec 2014 - Oct 2016Warszawa, Woj. Mazowieckie, Polska- Prototyping and launching GamesRepublic.com- Being responsible for communication strategy and its execution - including media, social media, B2B, B2C and influencers- Being responsible for the key Games Republic's feature - affiliate program. Acquiring and being responsible for most valuable merchants - Extra Credits, Razer, Squirrel, GryOnline, Polygamia, Łowcy Gier, IsThereAnyDeal - Implementing Google Analytics structure with e-commerce module- Preparing newsletters and segmenting data base for sending- Managing B2B partnership with both bigger publishers and small indie studios- Organizing brand presence on trade shows such as MeetYT, PGA, Pixel Heaven, WGW- Most notable achievement: being involved in the launch of This War of Mine. Reaching publications for game launch on 300+ gaming services and influencers. -
PartnerUnagency.Pl Dec 2014 - Jun 2016Warszawa, Woj. Mazowieckie, Polska- Acquiring and being responsible for of some of the agency clients - Hegen, RanoZebrano.pl, iMad.pl, Capgemini, SirLock- Creating and executing strategy for clients' visibility in social media - both organic and paid way- Creating and optimizing Google Analytics structures for the clients- Preparing lectures and workshops regarding social media, Google Analytics, PR and e-commerce in general- Most notable achievement: Facebook Success Story for RanoZebrano.pl - 10x ROI and +20% of sales driven organically from Facebook. -
Junior Social Media SpecialistGroupm Sep 2013 - Nov 2014Warszawa, Woj. Mazowieckie, Polska- Day-to-day advising and support for clients of media agencies of GroupM - MEC, MediaCom, Maxus, Mindshare - Preparing strategy and execution of campaigns optimized for reach, interactions, and performance based on Google Analytics and Facebook Analytics- Being responsible for Facebook Ads and social media advising brands such as Grouppe Seb, Kompania Piwowarska, Nestle, Nikon, Orange, Procter & Gamble- Most notable achievement: delivering a Facebook Ads campaign that got the results better by 20% comparing to the Google AdWords's one. -
Community ManagerGruper Jul 2011 - Aug 2013Warszawa, Woj. Mazowieckie, Polska- Being responsible for brand communication on Facebook and Twitter- Content design alongside graphic designer for both social media and PR purposes- Preparing communication strategies for the sale season- Day-to-day cooperation alongside support and PR team in image crisis cases- Delivering strategy and execution of Facebook quiz game that delivered several thousands of leads for Gruper- Most notable achievements: month-to-month ROI from organic social media expanding 100%; launching Gruper to the top of FanPage Trends SoTrender report in Zakupy Grupowe category.
Tomasz Miecznikowski Education Details
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Studia Licencjackie Wydział Dziennikarstwa I Nauk Politycznych
Frequently Asked Questions about Tomasz Miecznikowski
What company does Tomasz Miecznikowski work for?
Tomasz Miecznikowski works for Gameload Ltd.
What is Tomasz Miecznikowski's role at the current company?
Tomasz Miecznikowski's current role is Business Developer at GameLoad & CFA.
What schools did Tomasz Miecznikowski attend?
Tomasz Miecznikowski attended University Of Warsaw.
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Tomasz Miecznikowski
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