✔️ Sales Leadership: Oversee sell-in and sell-out strategies to maximize revenue growth and market share.✔️ Team Management: Lead and mentor a high-performing sales team, fostering collaboration and success.✔️ Strategic Planning: Develop and execute long-term sales strategies aligned with company goals.✔️ Market Expansion: Drive business development efforts to penetrate new markets and expand product reach.✔️ Trade Marketing: Manage marketing and trade activities to support product visibility and consumer engagement.✔️ Customer Relationships: Build and maintain strong relationships with key clients and partners to ensure satisfaction and loyalty.✔️ Sales Forecasting: Utilize data analysis and market insights to predict trends and adjust strategies proactively.✔️ Performance Monitoring: Track sales performance and KPIs to ensure targets are met or exceeded.✔️ Cross-functional Collaboration: Work closely with product, finance, and marketing teams to align sales initiatives with broader business objectives.✔️ Innovative Solutions: Continuously seek innovative approaches to drive sales growth and enhance the customer experience.

✔ Leader of Customer Team (responsible for Retail and Trade marketing) – motivating,talent development, performance assessment, creating RACI. ✔ Responsible for Sell-out results and trade marketing activities (launch of new products,marketing communication, product positioning) for RTV & AGD. Achieved #1 position in all categories.✔ Creating and coordinating Omnichannel strategy (Display, POS, Online) with all partners(retailers and marketplaces) including new solution QR / AR (increaed traffic by 10%)✔ Recommending products selection per retailer, product pricing and sales mix ✔ Creating and executing Customer Value Proposition (reduction of investment in rental fee by 17%) ✔ Monitor and tracks key retail performance metrics (Run Rate, Flooring, Dead Inventory)✔ Analyzing Sell out performance, competitive environment and customer needs.✔ Prepared and implemented customer segmentation ✔ Cooperation with KAM, PM and Marketing Team.✔ Managing Trade budget.✔ Achieved 3 Local and 1 European awards for best business resuls

✔ Creating and executing a trade marketing strategy for key Samsung partners.✔ Sales planning (Product / Sales / Inventory). Preparing yearly estimation based on deep analysis.✔ Monitoring market data (GFK), providing analysis and recommendation of solutions to maximize turnover and sell-out.✔ Preparing sell-out promotions and plans for Field Force to achieve weekly targets.✔ Managing POS materials and displays in the stores (fee negotiations, productions,arrangements of products, re-branding)✔ Cooperation with Key Account Manager with sell-in plan and strategic projects.✔ Responsible for New Business development (acquisition, negotiations, implementations).

✔ Responsible for creating Trade Activation plan (channel strategy) for the key categories in selected channels (shopper communication, promotions, product recommendations and product display).✔ Using detailed stock and sell-out data provided by the retailers to identify biggest growth opportunities for the sales channel.✔ Tracking and analyzing sales execution with Product Business Developers, leading trade campaigns to reach agreed KPI’s.✔ Coordination of all activities related to branding of opening of new and remodeled business partners stores.