- Planning the promotions calendar for Sportsbook- Implementing end-to-end campaigns for different lifecycles- Creating automated lifecycle journeys (streams)- Segmenting customers database for targeted reactivation and retention campaigns- Writing copy for CRM communication and cooperating with design team- Improving the customer expirience by monitoring targeted and segmented CRM campaigns- Developming and testing new campaigns ideas- Cooperating with Support Team and Content Team- Reporting / analising the campaigns- Planning x-sell promotion for casino and sportsbook

- Being the "go-to-expert" for advice on CRM strategies (Optimove and BI)- Briefing and supervising the execution of all pre-approved promotions according Sportsbook calendar- Ensuring compliance with applicable regulations and polish gambling license- Driven customer segmentation based od CRM tools and Data Analyst reports- Managing customer lifecycle from strategic planning to tactical activities to maximise customer lifetime value- Analyse the impact of the current incentive strategies across specific segments, and determine the appropriate rewards structure- Cooperating with Ekstraklasa football clubs Śląsk Wrocław, Wisła Płock and Stal Mielec creating effective communication for their fans- Content writer for Newsletters, sms, inbox messages and promotions- Monthly planning retention and reactivation campaigns- Building Customer Journey and Onboarding Journey for new customers

- Managing onsite promotions including Welcome Offer, open promotions and tournaments- Creating communication plan for customers using CRM tools: emails, sms and inbox messages - Cooperating with Śląsk Wrocław football club with effective communication for their fans- Content writer for Newsletters, sms, inbox messages and promotions- Monthly planning retention and reactivation campaigns- Building Customer Journey and Onboarding Journey for new customers- Reporting campaigns and communication results to Head of CRM- Driven customer segmentation based od CRM tools and Data Analyst reports- Analyse the impact of the current incentive strategies across specific segments, and determine the appropriate rewards structure

- Managing customer lifecycle from strategic planning to tactical activities to maximise customer lifetime value- Planning and creating local and global marketing campaigns and promotions on a monthly and quarterly level- Segment and analyse the database to ensure that customers are targeted with appropriate campaigns and promotions- Analyse the impact of the current incentive strategies across specific segments, and determine the appropriate rewards structure- Maximise the profitability of campaigns and promotions through analysis, planning and execution

Creating EnergyBet promotional plans (for Q1-Q4) and producing the following:- On-site promotions and targeted promotions - Retention campaigns for active players- Reactivation campaigns for Churn and Dormant players- VIP campaigns in cooperation with Loyalty Department CRM responsibilities:- Working with Optimove and SmartFocus tools- Crediting bonuses, evaluating players patterns, solving problems related with sportsbook technical issuesCooperation with:- Design Department requesting graphics, coordinating production and suggesting changes. Approving graphics and accepting crucial website content- Affiliate Department regarding Sportsbook promotions, verifying content and developing ideas for upcoming offers- Loyalty Department in the VIP retention process. Building CRM campaigns focused on VIP – high value customers- Data Analysts creating payout lists and campaign reports

Operated brands: EnergyCasino and EnergyBetCoordinating different markets: International, Polish, Swedish, Hungarian, German- Running Social Media profiles: Facebook, Twitter, Instagram- Cooperating with Country Managers in marketing offer- Planning Social Media promotions- Creating social media contests, quizzes and ticket lotteries- Cooperating with Aston Villa and Leyton Orient social media specialists

International (UK) / Polish Customer Service Agent- Providing professional Customer Service- Operated brands: Expekt, Betclic, EverestPoker, EverestCasino,MonteCarloCasino, Imperial Casino- Assisting Trading Department in odds request, settlements and current issues- Assisting Risk - Fraud and Finance Departments with fraud checks and processes- Following KYC and anti-money laundering security procedures- Assisting CRM with promotions campaigns- Cooperating with VIP department in special offers and bonus requests- Assisting Betclic recruits in training and current issues- Cooperating with iPoker in fraud matter (Chip Dumping) and network disconnection