Tomasz Sowa

Tomasz Sowa Email and Phone Number

Founder | Marketing Decision Layer @ exxⁿ | Disciplined Marketing Decisions. Real Growth
Poland
Tomasz Sowa's Location
Warsaw, Mazowieckie, Poland, Poland
Tomasz Sowa's Contact Details

Tomasz Sowa work email

Tomasz Sowa personal email

n/a
About Tomasz Sowa

Better thinking. Better results.I am a seasoned marketing, communication and media expert with vast experience in various branches. In marketing I focus on effectiveness, applying best practices and finding what really works. I believe in mental models and outperforming those who do not use them.

Tomasz Sowa's Current Company Details
exxⁿ | Disciplined Marketing Decisions. Real Growth

Exxⁿ | Disciplined Marketing Decisions. Real Growth

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Founder | Marketing Decision Layer
Poland
Tomasz Sowa Work Experience Details
  • Exxⁿ | Disciplined Marketing Decisions. Real Growth
    Founder | Marketing Decision Layer
    Exxⁿ | Disciplined Marketing Decisions. Real Growth
    Poland
  • Aff Media
    Founder And Ceo | Aff Media
    Aff Media
    Poland
    View
  • Feno.Pl
    Head Of Media
    Feno.Pl Apr 2018 - Jan 2024
    Warsaw, Masovian District, Poland
    Managing media side of digital, creative agencyManaging & Developing a team of specjalistsResponsible for driving results of sales, brand building campaignsBuilding sales funnels for clients (startups, app, finance)New BusinessWorkshops
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  • Heartists/Pl
    Founder
    Heartists/Pl May 2017 - Mar 2018
    Warsaw, Masovian District, Poland
    Kids oriented marketing agency.
  • Value Media
    Chief Strategy Officer
    Value Media Nov 2014 - Nov 2016
    Warsaw, Masovian District, Poland
    I was responsible for:Developing and executing marketing and media strategies for incumbent and new clientsDeveloping and executing strategy for the AgencyDeveloping Research and Econometrics as tools for decision making for clientsPitching to new clientsMeeting and giving presentations to clients Managing a team of experts (6 people)
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  • Equinox Polska
    General Manager
    Equinox Polska Sep 2013 - Oct 2014
    Warsaw
    Managing day-to-day operations of the AgencyManaging Clients Service DirectorsDeveloping StrategiesNew BusinessResponsible for advising clients, their feedback and retention
  • Equinox Polska
    Head Of Strategy And Development
    Equinox Polska Feb 2012 - Aug 2013
    Podbipięty 53, Warsaw, Poland
    From ideas to results.Generating insights, developing them and information into knowledge and then into strategy.Communication consulting and advising, including return on investment. Conducting strategic workshops and media trainings.Media integration, based on consumer decision process.Identifying and evaluating new opportunities to communicate effectively and maximize ROI.Team management.Supporting Rak'n'Roll charity.Business developement. Managing new business pitches. Preparing and giving pitch and credential presentations.Developing tools and processes.Clients: Jula, Stabilo, PARP, Herbapol Wrocław, Zwierciadło, Fundacja Rak'n'Roll, Ministerstwo Środowiska, Ministerstwo Zdrowia.
  • Zenithoptimedia Group
    Group Account Director
    Zenithoptimedia Group Jun 2008 - Jan 2012
    Warsaw Area, Poland
    Preparing and realizing media strategies and campaigns for brands.Leading team of 20+ media specialist and managers, managing work load, developing employeesIntegrating online and offline solutionsManaging key agency pitches, strategically contributing, preparing and giving presentationsInitiating and managing of developing of new tools and processes (using PowerPivot in comptetive analysis, GoogleEarth in OOH planning)Clients: P4 (Play), Aviva, PZ Cussons, Maspex Wadowice, Edipresse, Sanofi-Aventis, JeCare, Puma, Fundacja Rak’n’Roll, Netia, Merck, Emirates, TAP, BBC, Dupont, Geox.
  • Polska Telefonia Cyfrowa (Era)
    Chief Media Specialist
    Polska Telefonia Cyfrowa (Era) Feb 2006 - May 2008
    Warsaw Area, Poland
    Developing media strategies and plans for all brand with cooperation with media agency.Responsibility for media efficiency, budget control, quality of media research and analysis.Preparing and giving presentation to board members and department directors.Negotiating with media suppliers.Taking active part in pre-pitch agency review.Managing agency work.Closely cooperating with media auditors.Finding new opportunities and new media channels, realizing non-standard projects.
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  • Iti Group
    Cross Media Campaign Manager At Media+
    Iti Group Aug 2004 - Jan 2006
    Warsaw Area, Poland
    Developing new ideas into multimedia campaigns, preparing and giving presentations for clients.Selling cross media solutions, based on ITI resources.Realizing cross media projects.Successfully realized innovate projects for: Skoda (Polska na weekend), PepsiCo (Adrenaline Rush), Storck,Heyah (Badani – surreality show), Masterfoods (Misja Martyna), Idea (Orange) (Jedna Idea i kropka - Odwrócenie mediów).
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  • Optimum Media Omd Group
    Senior Media Planner
    Optimum Media Omd Group Aug 2001 - Jul 2004
    Warsaw Area, Poland
    Planning and buying media (mainly TV)Developing strategies for clientsOptimizing tv buying and deliver results better than negotiatedManaging small team responsible for tv buying (100M+ annual budget)Taking part in pitches, biggest wins: PTC, Cersanit, Lavazza, RealClients: PTC (Era), McDonalds, Real, Tetley, Elite Cafe, Lavazza, Quiesser Pharma, Pharmacia (Brand: Nicorette), Stada Pharma, Walmark, Cersanit.
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  • Biuro Festiwalowe Kraków 2000
    Senior Producer
    Biuro Festiwalowe Kraków 2000 Aug 1998 - Apr 2000
    Cracow, Poland
    Producing art and music events, including Krzysztof Penderecki Festival (20+ events), III Ludwig van Beethoven Easter Festival, Kide project.

Tomasz Sowa Skills

Media Strategy Digital Marketing Media Planning Media Buying Strategic Communications Strategy Brand Co Operation Start Up Marketing Communication Strategy Strategy Development Building Brand Awareness Business Modelling Marketing Strategy Online Advertising Marketing Management Marketing New Media Crm Analytics Competitive Analysis Business Development Mobile Marketing Digital Strategy Management Digital Media Direct Marketing Strategic Planning Online Marketing Business Modeling Advertising Marketing Communications Team Management Integrated Marketing Consulting Mental Models Media Effectiveness

Tomasz Sowa Education Details

Frequently Asked Questions about Tomasz Sowa

What company does Tomasz Sowa work for?

Tomasz Sowa works for Exxⁿ | Disciplined Marketing Decisions. Real Growth

What is Tomasz Sowa's role at the current company?

Tomasz Sowa's current role is Founder | Marketing Decision Layer.

What is Tomasz Sowa's email address?

Tomasz Sowa's email address is tsowa@wp.pl

What schools did Tomasz Sowa attend?

Tomasz Sowa attended Agh University Of Krakow.

What skills is Tomasz Sowa known for?

Tomasz Sowa has skills like Media Strategy, Digital Marketing, Media Planning, Media Buying, Strategic Communications, Strategy, Brand Co Operation, Start Up Marketing, Communication Strategy, Strategy Development, Building Brand Awareness, Business Modelling.

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