Tomasz Tracz Email and Phone Number

Responsible for managing Burger King Brand in Poland. Create & implement brand strategy in Poland both on national and restaurant level:- research plan implemented to define key gaps & opportunities, brand positioning - define short term and long term priorities- managing marketing budget,- responsible for media mix & optimization- managing NPD process & portfolio, - responsible for execution of national promotions on the restaurant level for both company owned and franchisees restaurants - responsible for both brand equity and sales results09.2016 - present: Direct Report to BK Poland General Manager04.2015-08.2016: Direct report to Director of Marketing & Communication BK SEE:

- media budget optimization: change of copy split in favor of 15” , new touch points: VOD & press campaign- new 15" TVC- first online training for pharmacists on „hard” educational points in Sanofi - efficient pre-stocking offer for wholesalers and pharmacies, including everyday results monitoring and actions- responsible for Nasic and cooperation with the brand owner - Klosterfrau Germany- managing 1 intern

- responsible for two biggest brands from deodorants category: Dove & Rexona Women. - responsible for both sales and brand equity results- supervising 1 Intern as a part of Individual Development Plan- Rexona turnaround & re-launch as high priority project (one of 5 Big Bets in Personal Care category). - own idea for local support platform: Rexperiment (Red8 digital agency), which was implemented in radio, press, internet and PR (press conference) as a result of questioning global re-launch

- Responsible for Dove Men+Care Deo launch in Poland- member of cross-functional teams working on launch (supply chain, finance, sales force)- Day-to-day Brand management for Rexona Men & Dove Men+Care- Initiative & push for new line launch for Rexona Men brand (2nd line in portfolio)

- Dove hair re-launch. Project met all 3 targets: volume, profit & market shares. Successful push for changing re-launch assumption from flow-through into hard cut and starting ATL support still in 2010- Member of cross functional teams - Responsible for briefing agency & choosing the concept for “Słoneczne Pogotowie” consumer promotion. Huge success of the promotion (over 57k participants, 80% of volume uplift in promo period). Own initiative.- working with marketing data: AC Nielsen, Millward Brown, GFK - cooperation with creative agencies and Media Agency- budget management - both strategic recos and quarterly planning- cooperation with Brand Development team- responsible for Brand KPI’s (volume, value, margin, MS)- day-to-day brand management